The Meek School of Journalism and New Media

The University of Mississippi

Posts Tagged ‘stereotypes’

UM PR students win top award from Southern PR Federation: Lantern award recognizes It Starts with (Me)ek campaign

Posted on: October 2nd, 2017 by ldrucker

A Meek School of Journalism and New Media campaign asking students to “just pause” before stereotyping others has won a top award from the Southern Public Relations Federation.

The Lantern award was presented in the internal communications category at the Southern Public Relations Federation conference in Tupelo Sept. 26. Awards are presented at three levels in multiple categories, and the Lantern is the highest level.

The winning campaign, It Starts with (Me)ek, was created and implemented by a team of 31 students led by Senior Lecturer Robin Street. Judges for the competition repeatedly praised the “great job” the team did.

ISWM was a week of speakers, programs and communications encouraging inclusion and respect while rejecting stereotypes based on race, gender, sexual orientation, disability, mental health, religion or other factors. UM alumnus Shepard Smith spoke at two of the events.

A Meek School anti-stereotyping campaign won a top honor, the Lantern award, from the Southern Public Relations Federation. Pictured here are some of the 31 Meek students who served on the campaign committee under the leadership of Senior Lecturer Robin Street, far right. Front, from left, IMC major Kaitlin Childress from Brandon and IMC graduate student Bianca Abney from Moss Point. Back, from left IMC majors Kendrick Pittman from Kosciusko and Zacchaeus McEwen from McComb, with journalism graduate student Chi Kalu from Nigeria. Photo by Stan O’Dell.

Student committee members enrolled in an integrated marketing communications course helped create the campaign. They met weekly to plan events, videos, communications, competitions and social media posts.

“Our students worked for months to plan and implement all the components of the campaign,” said Street, who taught the class. “They spent every Wednesday night in class and countless additional hours working on their individual tasks and assignments. I was so proud to see all their hard work and true dedication be recognized.”

Scott Fiene, assistant dean for curriculum and assessment and assistant professor, directs the IMC program at the Meek School. He attended the award ceremony with Street and several students.

“Our student team entered in the professional category,” Fiene said. “So they were judged, not by student criteria, but by professional standards. I noticed that they were the only students to win a professional award that night.  The award exemplifies how well all our faculty prepare our students for their careers in journalism, public relations and integrated marketing communications.”

For more information on the Meek School, visit meek.olemiss.edu.

It Starts with MEek: Journalism Competition

Posted on: March 19th, 2017 by jheo1

Meek School students are invited to use their skills while spreading a message of acceptance, respect and inclusion for a campaign the Meek School will host in April.

The “It Starts with (Me)ek” campaign will launch April 19-25. During those days, programs will cover topics ranging from race relations and LGBT issues, to religion and mental and physical health challenges.

Prior to those days, though, students are asked to submit entries for several competitions that utilize the talents of both journalism and IMC students. Deadline for the competitions is April 7 at 8 a.m.

“The campaign’s theme asks students to just pause before assuming they understand a person based solely on that person’s race, gender, religion, sexual orientation, disability, mental illness or other factor,” said Robin Street, senior lecturer in IMC who is chairing the campaign. “One factor does not define who a person is.”

Journalism students can submit a feature story, essay, photo or video package about a person or topic related to diversity, stereotypes, inclusion and respect. The work should not be about the campaign itself. It might be about a person who has fought stereotypes, a person or organization who champions diversity, a personal experience or a lesson learned about stereotyping.

Students may enter original work in four categories: Best Print Feature Article, Best Broadcast Package Story, Best Editorial/Column/Personal Essay, and Best Photo (include an AP style caption).

Rules include: Print submissions should not exceed 1,000 words and should be submitted as an attached Word document. Photos should be sent as an attachment. Broadcast packages should not exceed two minutes. Upload videos to YouTube and send the link. Be sure your video is not marked private.

IMC students can create entries for two categories: a print advertisement and a Snapchat Geofilter. Entrants are encouraged to use the campaign theme color of purple and the existing logo, which they can obtain at https://www.itstartswithmeek.com/competition.

The ad can announce the campaign or convey the key points of the campaign.  It should be in full color and sent as a PDF or JPG file.

For the Snapchat filter, download a template from the Snapchat website.

All winners will be announced at the opening ceremony April 19 at 10 a.m. Winning entries will be on the campaign’s website and possibly displayed in Farley Hall. The winning print and broadcast stories will be submitted to The Daily Mississippian/Newswatch for possible use.  Students may be eligible for a possible prize to be determined.

The due date for all entries is April 7 at 8 a.m. Late submissions are not accepted. Send IMC submissions to Bess Nichols as an attachment at lenicho1@go.olemiss.edu. Send journalism entries to Robin Street at rbstreet@olemiss.edu. For more information, contact Street.

Download (PDF, 310KB)