The Meek School of Journalism and New Media

The University of Mississippi

Posts Tagged ‘Public Relations’

UM students sweep awards from Public Relations Association of Mississippi

Posted on: April 20th, 2018 by ldrucker

University of Mississippi public relations students and recent graduates swept the awards in the Public Relations Association of Mississippi student competition, with one student winning overall Best in Show.

Only 14 total students from around the state won awards, and UM students from the Meek School of Journalism and new Media won 12 of those.

In addition, a 30-member student committee led by Senior Lecturer Robin Street won an award of excellence in the professional category for the anti-stereotyping campaign called It Starts with (Me)ek they created for the Meek School of Journalism and New Media.

University of Mississippi public relations students and recent graduates swept the Public Relations Association of Mississippi Prism individual student competition recently, and some won, along with Senior Lecturer Robin Street, as a team in the professional category for the It Starts with (Me)ek campaign they created for the Meek School. Pictured from left, are some of those winners: (front row, kneeling) Kat Balmes, Addie Guida and Kendrick Pittman. Second row: Bianca Abney, Alexa Hart, Street, Parker Maloney, Alex Hicks and Kaitlin Childress. Back row: Zack McEwen, Clifton Carroll, Kayla Beatty and Kelly Zeidner. Photo credit: Stan O’Dell

The awards were presented at the PRAM state conference in Starkville on April 13.

“Entries submitted by students from the University of Mississippi highlighted their extraordinary skills, and I have no doubt that each of these students will be successful as a public relations professional,” said Christen Duhé, PRAM’s vice president of awards. “Their level of professionalism is very impressive.”

The students entered public relations campaigns they produced in Street’s advanced class during 2017. Each campaign required multi-faceted skills, including writing news articles, shooting video and photos, planning creative attention-getting events, conducting research and creating online and social media posts.

“I already knew how outstanding these students are, but I was delighted that the judges recognized that also,” Street said. “Our students demonstrated that they excel in the diverse set of skills needed in today’s public relations profession. That is a tribute to the preparation they received from all the faculty members at the Meek School.”

Awards were given at three levels, based on the number of points judges award each entry. The top award is the Prism, followed by the Excellence and Merit awards. Multiple students can win in the same category if they earn the required number of points. The entry with the highest number of points is named Best in Show.

Addie Guida, a public policy major and journalism minor from Gulfport, won Student Best in Show and the Prism in her category. The judges, who remain anonymous, praised her work highly.

“This campaign is planned extraordinarily well,” one judge wrote on Guida’s entry. “I was incredibly impressed by the level of detail provided. It’s clear a lot of time and effort went into this work, and it’s a shining example of a well-developed integrated communications plan.”

Dixie McPherson, an integrated marketing communications May 2017 graduate from Tupelo, also won a Prism award. The judge’s comment on her entry read, “Perfect! This is how it’s done.”

Excellence winners were Amanda Hunt, an IMC December 2017 graduate from Ocean Springs; Mike Haskins, an IMC major from Senatobia; Clifton Carroll, an IMC major from Yazoo City; and Alexa Hart, an IMC December 2017 graduate from Searcy, Arkansas.

Merit winners were Grace Bacon, an IMC May 2017 graduate from Fairhope, Alabama; Kat Balmes, a marketing and corporate relations major from Brandon; Kelly Zeidner, an IMC major from Fort Mill, South Carolina; Parker Maloney, a marketing and corporate relations major from Clinton; Alexa Arguedas, an IMC May 2017 graduate from Madison; and Kaitlin Childress, an IMC major from Brandon.

Childress was also a member of the 30-student team winning a professional Excellence award for the It Starts with (Me)ek campaign. Also representing the team were Bianca Abney, an IMC graduate student from Moss Point; Kayla Beatty, a journalism major from Ocean Springs; Alex Hicks, an IMC graduate student from Meridian; Zach McEwen, an IMC major from McComb; and Kendrick Pittman, an IMC major from Kosciusko.

For more information on the Meek School of Journalism and New Media, visit their website at http://meek.olemiss.edu or email MeekSchool@olemiss.edu.

Meek School students and alumni well represented at Public Relations Association of Mississippi conference

Posted on: April 16th, 2018 by ldrucker

Meek School students and alumni were well represented at the recent Public Relations Association of Mississippi conference, most of whom are Senior Lecturer Robin Street’s former students.

Front row, from left, Paul Katool, Bianca Abney, Kendrick Pittman, Robin Street, Mary Margaret Turner Busby and UM alum Rob Pettit.

Back row, from left, Emily Blackwell Pickering, Jace Ponder, Alex Hicks, Selena Standifer, Ryan Whittington and Brian Von Foregger.

Meek School of Journalism and New Media welcomes alumni to tailgating events

Posted on: November 12th, 2017 by ldrucker

The Meek School of Journalism and New Media knows how to tailgate. Here is a gallery of photos from a recent Grove get-together before the Louisiana State University game. Meek School instructor Timothy Ivy took the photos.

The Meek School held three events this year during football game days to greet and welcome Meek School alumni. Plans are in the works to do it again next year. We hope to see you there.

Meek School to host fourth annual Data Day Thursday, Nov. 2

Posted on: October 21st, 2017 by ldrucker

Data Day is back.

The Meek School of Journalism and New Media at the University of Mississippi will be hosting its fourth annual Data Day in Farley Hall’s Overby Auditorium Nov. 2.

Data Day is designed to expose UM students to data-driven storytelling and decision-making. The event gives students access to tools and methods that lead to data-driven journalism, content analysis, and digital marketing.

Dr. Jason Cain, event organizer, said Data Day helps students succeed in their careers.

“Understanding data and being able to communicate insights drawn from data has become an essential skill touching all areas of mass communication,” Cain said, “regardless of whether you’re in journalism, IMC, PR, or any other area related to the field.”

Not only does Data Day allow students to gain insight and understanding from top industry professionals, students network and learn from professionals.

“The Meek School hosts Data Day … to demonstrate that working with data is not just a purely analytical pursuit, but very often a creative one as well,” Cain said.

This year, students will hear from Erica Huerta, intelligence manager at Amazon & Whole Foods. Huerta has more than eight years of private sector experience in analytics where she developed strategies for companies such as Expedia and Home Depot.

Data Day will also feature Max Freund, managing editor of digital for The Gazette in Cedar Rapids, Iowa. He also teaches at the University of Iowa. Previously, Freund served as a product manager and web developer for Fusionfarm, a creative marketing agency.

“Data is everywhere,” Freund said. “And journalists need to learn how to wrangle, understand and, ultimately, visualize that data for the reading public. But that road is fraught with many dangers.

“Whether it is a misleading visualization, a complicated presentation, or simply the wrong analysis of the data, journalists must learn what ways work to visualize data, and what ways don’t.”

Freund will speak at 8 a.m., followed by Huerta at 11 a.m. Both events are open to the public.

Meek School professor teaches career readiness seminar

Posted on: October 15th, 2017 by ldrucker

Meek School professor Mark Burson recently taught a career readiness seminar at the Career Center.  It is an adaptation of the career class he teaches at the Meek School of Journalism and New Media.

Meek & Greet event encourages UM students to get involved with journalism and IMC programs

Posted on: August 24th, 2017 by ldrucker

The Meek School of Journalism and New Media hosted a Meek & Greet event from 2-4 p.m. Thursday, Aug. 24, welcoming students to campus. The event featured music, snow cones, a Snapchat Meek & Greet geofilter, photo props, representatives from student organizations and local employers.

It was a great opportunity for students to interact with other Meek students and faculty. Those interested in majoring or minoring in journalism or integrated marketing communications could inquire about how to become involved in the Meek School’s journalism and IMC programs.

Hannah Humphreys, who is interested in the Society of Professional Journalists, said she wants to become more active on campus. “I’ve been looking for new ways to get involved,” she said.

Humphreys volunteered to run the SPJ table at the Meek & Greet event, selling T-shirts and helping register other interested students for the organization. If you’re interested in becoming involved in SPJ, email LaReeca Rucker at ldrucker@olemiss.edu.

The editors of HottyToddy.com, The Oxford Eagle and other local media members were on hand to provide information. HottyToddy.com editors Water Lyle, Steven Gagliano and Adam Brown handed out information to those who approached their table. Alex McDaniel, editor of The Oxford Eagle, was also present.

Leaders of the Student Media Center, including Lana Ferguson, editor of The Daily Mississippian, answered questions about how to work for the award-winning campus newspaper. In addition to DM representatives, in the photo above are Meek School student leaders representing The Ole Miss Yearbook (Editor-in-Chief Marisa Morrissette and Photo Editor Ariel/Cobbert) and Rebel Radio (Music Director Thomas DeMartini and News Director DeAndria Turner). NewsWatch representatives could not attend the event because the event was scheduled for a time that conflicts with newscast production of their live show, but they had materials available about auditions.

Student Amanda Hunt helped sell adorable Meek School of Journalism and New Media T-shirts featuring the name of the school and Farley Hall.

Outside, there was a Meek & Greet jam session with Dr. Jason Cain, a Meek School professor, and HottyToddy.com. There was also a pretty long line of students waiting for a snow cone, perfect for a warm day.

And students Alexis Lee, Caroline Goodwin, Natalie Reed, Katie Baique and Addy Berry posed for a photo with an Instagram photo prop.

 

Meek School of Journalism and New Media is back in action

Posted on: August 21st, 2017 by ldrucker

We’re back in action at the Meek School of Journalism and New Media, and we have a great event coming up that all students who are interested in journalism, public relations and marketing might enjoy attending.

The Meek School of Journalism and New Media will host a Meek & Greet event welcoming students to campus Thursday, Aug. 24, from 2-4 p.m. We will have music, snow cones, a Snapchat Meek & Greet geofilter, photo props, representatives from student organizations and local employers.

It is a great opportunity to interact with other Meek students and faculty. If you are interested in majoring or minoring in journalism or integrated marketing communications, this is a great time to gather information and ask faculty members how you can get involved in the journalism and IMC programs.

Harold Burson, ‘Father of Public Relations,’ Named to SPR Hall of Fame

Posted on: July 25th, 2017 by ldrucker

Harold Burson, a University of Mississippi alumnus known as the “Father of Public Relations,” was inducted Friday (July 21) into the Southern Public Relations Hall of Fame in recognition of his decades as a giant figure in the industry he helped invent.

Burson, a 1940 Ole Miss graduate who has been described by PRWeek as the 20th century’s “most influential PR figure,” founded the powerhouse public relations firm Burson-Marsteller with Bill Marsteller in 1953. The firm created the concept of total communication strategies, which became the industry standard for decades.

Will Norton, dean of UM’s Meek School of Journalism and New Media, was among those who wrote a letter supporting Burson ’s nomination to the Hall of Fame. Norton notes Burson has had a long and exceptional career and brought honor to the profession. He’s also made enormous contributions to the success of the Ole Miss journalism school.

“We have worked with Harold to initiate the integrated marketing communications degree program at Ole Miss that now attracts nearly 1,100 majors to the Meek School,” Norton said. “His sage advice in developing the curriculum and his interaction with faculty and students have been crucial for the program’s gaining recognition from the Accrediting Council on Education in Journalism and Mass Communications.”

“Without the guidance of Harold Burson, the Meek School would not be what it is.”

A Memphis native, Burson was an exceptional student, so much so that he entered Ole Miss at age 15. When he was 19, he served as a combat engineer in the U.S. Army, and in 1945, he worked as a reporter for the American Forces Network and was assigned to cover the Nuremberg trials after World War II.

After leaving the military, he used a connection he had forged with an engineering firm, which became the first client of his new PR company. Later, Burson-Marsteller was born.

The PR business grew from there and for many years, Burston-Marsteller was one of only two major PR firms in the world. In 1969, Burson’s firm was making about $4.4 million a year, according to PRWeek, but by the early 1980s, revenue was about $64 million, and Burson was head of a firm with 2,500 employees in 50 offices worldwide.

In 1983, it officially became the world’s largest PR firm, with regional headquarters in New York, Sao Paulo, Hong Kong and London.

His firm handled several major accounts.  For example, it  help ed Johnson & Johnson with its response to the deaths of  eight  people who had taken Tylenol in 1982. The company was not faulted, but it assumed responsibility and took the product off the market and halted advertising.

Representatives showed complete transparency and openness and made themselves available at all times to answer questions. The  response to the Johnson & Johnson case led to Burson being credited with creating the template for crisis management.

The British government called on Burson-Marsteller ’s help  during  an epidemic of mad cow disease. He also counseled Union Carbide, the Three Mile Island nuclear plant after a famous meltdown in 1979 and BP after its Torrey Canyon oil tanker sank .

The Southern Public Relations Hall of Fame is co-sponsored by the Southern Public Relations Federation and Mississippi State University’s Department of Communications. The names of the Hall of Fame members adorn the walls in the Mitchell Memorial Library at MSU.

Inductees must have 25 years of professional experience that brings honor to the profession and show strong contributions to their organization, city, state or region, among other criteria.

Burson’s son, Mark, is an adjunct instructor in integrated marketing communication at UM. He accepted the recognition on behalf of his father, who could not attend the ceremony Friday.

Scott Fiene, director of the school’s integrated marketing communications undergraduate program, said it’s fortuitous for Ole Miss that the “father of public relations” got his start here.

“He’s counseled royalty and shaped the image of many top global brands , but he’s always remained involved and partnered with the university on so many projects,” Fiene said. “His influence on the profession isn’t just what he has accomplished, but on the lives he has touched and the students he has mentored.

“The seeds he has sown will live for generations to come.”

Rick Dean and Kristie Aylett, agency principals with The KARD Group, a PR and marketing firm based in Mississippi, also  were among those writing letters in support of Burson’s nomination .

“Kristie and I have studied and respected Harold’s contributions to our industry since we were students and, as professionals, we continue to use things learned from him,” Dean said. “To have played a role in Harold’s well-deserved nomination and induction into the Hall of Fame was our honor.”

Story by Michael Newsom

 

More than 300 graduate from Meek School of Journalism and New Media

Posted on: May 14th, 2017 by ldrucker

Saturday was a beautiful day to see more than 300 University of Mississippi Meek School of Journalism and New Media students in cap and gown congregate inside the Tad Smith Coliseum to receive diplomas during commencement exercises.

Meek School Dean Will Norton Jr., Ph.D., spoke to the audience of proud family members and graduates Saturday afternoon.

“We are delighted today to join with you in recognizing your loved ones,” he said. “332 students were eligible to participate in today’s festivities, but many completed their requirements in December, and some will complete their work in August. They may not be in the ceremony today.”

Norton also recognized Meek School faculty before introducing guest speaker J. Steve Davis, who Norton described as a “major player in the culture of the United States.”

Davis, who has worked in the world’s highest levels of marketing and advertising, has worked for powerhouse brands such as Crest toothpaste, Pampers, Dawn detergent, Scope mouthwash, Bounce fabric softener, Gillette Trac II razor blades and Tropicana premium orange juice.

“Make no mistake,” said Norton. “He is not Don Draper, one of the executives of the ‘Mad Men’ television series who worked and played at one of New York City’s most prestigious ad agencies at the beginning of the 1960s.

“Our speaker today is not (only) a great business man with great knowledge, he is a spiritual man, a man of wisdom. He grasped the great desires and needs of American people. His professional career has been exceptional. He is known worldwide as an uncommonly astute strategic marketing professional. He is revered at the highest levels of integrated marketing communications.”

Davis decided in 2002 to found and fund his own private equity consulting business in San Francisco. In the spirit of sticking his neck out, he named the company “Giraffe.”

The Nebraska native was a double major who earned a bachelor of arts degree from the University of Nebraska College of Journalism (with an emphasis in advertising studies) and the Department of Sociology.

He later became president of J. Water Thompson’s flagship Chicago office. The agency worked to brand Sears Die Hard and Craftsman products, created the Oscar Mayer Bologna and Hot Dog campaign, and the Kibbles and Bits campaign.

Steve was named Adweek’s Adperson of the year in 1995. Today, he resides in Santa Fe, New Mexico.

“Each of us were designed to serve, not to be served,” Davis said Saturday, as he talked about America’s selfie culture.

“Did you know there are over 2 billion Facebook users, who on average, spend over an hour a day on the site,” he said. “He or she checks her Facebook account, again on average, 47 times a day. How much of this truly connects us? How much separates us?”

Davis encouraged students to practice gratitude and set goals for their lives.

“Be uncommonly grateful,” he said. “It seems to be that, in spite of our collecting blessings and successes in this great country, we tend to be short on gratitude. I saw this time and again in my career.”

Davis believes gratitude is a habit one can cultivate instead of “some magnificently bestowed character of greatness received by a few souls.”

“Habit begins with practice,” he said, challenging the students to begin a daily exercise. “… Take out a blank piece of paper and write down 10 things that you are especially grateful for each day for a month. You’ll be amazed at just how easy it is to reach 300 things you’re grateful for in just a month. And if you aren’t sufficiently grateful now, you’ll be on the road to forming the habit of gratitude to carry through your life.”

To read more about where some of our Meek School of Journalism and New Media students are headed, check out this story.

  • Story by LaReeca Rucker

Meek School students prepare for graduation and the real world

Posted on: May 11th, 2017 by ldrucker

Insecurity, worry, tranquility, acceptance, and excitement. What do all these adjectives have in common?

They are the series of emotions college seniors feel leading up to graduation.

Most college seniors are often unsure about where they will go and what exactly they will do once they’re thrown out into the real world with only a diploma to prove their worth. Over the course of their four, or maybe five years, at Ole Miss, seniors have learned who they are as people and who they want to be once they enter the professional world.

In the days leading up to graduation, seniors are getting ready to walk across the Grove stage where they have spent so much time to receive their diplomas and officially become Ole Miss alumnae.

Elise Jones.

“I can’t believe how fast it has all gone by,” said Elise Jones, an upcoming Meek School of Journalism and New Media integrated marketing communications graduate. “It seemed like yesterday that I was being dropped off at my dorm by my parents and was first feeling some type of freedom.”

Ashley Quagliaroli.

Ashley Quagliaroli, an upcoming Meek School graduate from Atlanta, Georgia, is graduating with a double major in IMC and political science. As she gets ready to leave Oxford, she has decided to take a different route than immediately entering the work force. Quagliaroli will have a gap year between graduate school so that she can gain more experience in her field before pursuing a law degree.

“I’m so excited to be able to pursue my love for journalism and also be able to pursue my other love of law,” she said. “I have always struggled deciding between the two before I realized that maybe I am just meant to do both and find the happy medium later.”

Rachel Reimers.

Another upcoming Meek School graduate, Rachel Reimers, who is graduating with a degree in journalism, will continue her education at the University of Georgia before joining the workforce. Many college seniors are choosing to continue their education after gaining their undergraduate degree, hoping to find better paying jobs or higher ranking positions in their field.

“I’m hoping that by gaining my MBA, I will become more valuable to the professional world,” Reimers said, in regard to pursuing her MBA.

Elise Jones, an upcoming Meek School graduate with an IMC degree, has decided to move to Dallas, Texas, after graduation. Jones will be working as a marketing coordinator for an insurance company.

As Elise gains real world experience in Dallas, she hopes to become an entrepreneur.

“I’m extremely excited to make the move to Dallas,” she said. “I’ve loved my time here, but I’m ready to put everything I’ve learned to real use. This is a completely new chapter in my life, but I know I’m ready.”

Murphy Butler.

Murphy Butler, an upcoming Meek School IMC senior, has also decided to join the workforce. The New Jersey native will begin an internship with a travel lacrosse program in his home state.

“I’m excited to put my degree to use and combine my two passions, sports and marketing,” Butler said. “Before I begin my internship, I am going to relax for a little while and visit with friends and family.”

As Butler gains more experience in his field, he hopes to start a travel lacrosse program and become an entrepreneur like his mother, Chris Murphy.

“I’ve grown up with my mother having her own successful business and my father finding success in the sports world,” he said. “I’m hoping to one day be able to find a way to bring these two things together for myself.”

Chloe Riley, an upcoming Meek School graduate with a degree in journalism and a specialization in public relations, has decided to move to New York to become a business analyst. Though Riley’s degree is in journalism, she has found that her career path may not always completely align with her college degree.

Chloe Riley.

“I’m so excited to work with this company,” she said, “although what I’ll be doing is not quite journalism.”

As she begins to pack her belongings and say her good-byes, Riley is starting to realize how quickly her time at Ole Miss as gone by.

“I can’t believe that I’m about to be in the real world,” she said. “Leaving Ole Miss is so scary, because so much is changing in my life right now. I’m excited, but all this change is intimidating,” Riley said about her upcoming move to New York.

As college seniors graduate and move on to their next project in life, many are left in awe by how quickly their time at Ole Miss has gone by. From spending their first Saturdays in the Grove, to staying up all night for finals, upcoming graduates look back with fond memories of their time in Oxford.

As  Riley gets closer to her move, she offers words of wisdom to fellow Meek students: “Enjoy your time here because it’s fleeting,” she said. “Talk to your professors and really get to know them. Find an internship doing something you’re passionate about, and try not to stress too much about the future, because I promise everything will turn out the way it should.”

For more information about graduation, visit the University of Mississippi Commencement web page. 

  • Story by Nancy Jackson