The Meek School of Journalism and New Media

The University of Mississippi

Posts Tagged ‘Public Relations’

Meek School to host fourth annual Data Day Thursday, Nov. 2

Posted on: October 21st, 2017 by ldrucker

Data Day is back.

The Meek School of Journalism and New Media at the University of Mississippi will be hosting its fourth annual Data Day in Farley Hall’s Overby Auditorium Nov. 2.

Data Day is designed to expose UM students to data-driven storytelling and decision-making. The event gives students access to tools and methods that lead to data-driven journalism, content analysis, and digital marketing.

Dr. Jason Cain, event organizer, said Data Day helps students succeed in their careers.

“Understanding data and being able to communicate insights drawn from data has become an essential skill touching all areas of mass communication,” Cain said, “regardless of whether you’re in journalism, IMC, PR, or any other area related to the field.”

Not only does Data Day allow students to gain insight and understanding from top industry professionals, students network and learn from professionals.

“The Meek School hosts Data Day … to demonstrate that working with data is not just a purely analytical pursuit, but very often a creative one as well,” Cain said.

This year, students will hear from Erica Huerta, intelligence manager at Amazon & Whole Foods. Huerta has more than eight years of private sector experience in analytics where she developed strategies for companies such as Expedia and Home Depot.

Data Day will also feature Max Freund, managing editor of digital for The Gazette in Cedar Rapids, Iowa. He also teaches at the University of Iowa. Previously, Freund served as a product manager and web developer for Fusionfarm, a creative marketing agency.

“Data is everywhere,” Freund said. “And journalists need to learn how to wrangle, understand and, ultimately, visualize that data for the reading public. But that road is fraught with many dangers.

“Whether it is a misleading visualization, a complicated presentation, or simply the wrong analysis of the data, journalists must learn what ways work to visualize data, and what ways don’t.”

Freund will speak at 8 a.m., followed by Huerta at 11 a.m. Both events are open to the public.

Meek School professor teaches career readiness seminar

Posted on: October 15th, 2017 by ldrucker

Meek School professor Mark Burson recently taught a career readiness seminar at the Career Center.  It is an adaptation of the career class he teaches at the Meek School of Journalism and New Media.

Meek & Greet event encourages UM students to get involved with journalism and IMC programs

Posted on: August 24th, 2017 by ldrucker

The Meek School of Journalism and New Media hosted a Meek & Greet event from 2-4 p.m. Thursday, Aug. 24, welcoming students to campus. The event featured music, snow cones, a Snapchat Meek & Greet geofilter, photo props, representatives from student organizations and local employers.

It was a great opportunity for students to interact with other Meek students and faculty. Those interested in majoring or minoring in journalism or integrated marketing communications could inquire about how to become involved in the Meek School’s journalism and IMC programs.

Hannah Humphreys, who is interested in the Society of Professional Journalists, said she wants to become more active on campus. “I’ve been looking for new ways to get involved,” she said.

Humphreys volunteered to run the SPJ table at the Meek & Greet event, selling T-shirts and helping register other interested students for the organization. If you’re interested in becoming involved in SPJ, email LaReeca Rucker at ldrucker@olemiss.edu.

The editors of HottyToddy.com, The Oxford Eagle and other local media members were on hand to provide information. HottyToddy.com editors Water Lyle, Steven Gagliano and Adam Brown handed out information to those who approached their table. Alex McDaniel, editor of The Oxford Eagle, was also present.

Leaders of the Student Media Center, including Lana Ferguson, editor of The Daily Mississippian, answered questions about how to work for the award-winning campus newspaper. In addition to DM representatives, in the photo above are Meek School student leaders representing The Ole Miss Yearbook (Editor-in-Chief Marisa Morrissette and Photo Editor Ariel/Cobbert) and Rebel Radio (Music Director Thomas DeMartini and News Director DeAndria Turner). NewsWatch representatives could not attend the event because the event was scheduled for a time that conflicts with newscast production of their live show, but they had materials available about auditions.

Student Amanda Hunt helped sell adorable Meek School of Journalism and New Media T-shirts featuring the name of the school and Farley Hall.

Outside, there was a Meek & Greet jam session with Dr. Jason Cain, a Meek School professor, and HottyToddy.com. There was also a pretty long line of students waiting for a snow cone, perfect for a warm day.

And students Alexis Lee, Caroline Goodwin, Natalie Reed, Katie Baique and Addy Berry posed for a photo with an Instagram photo prop.

 

Meek School of Journalism and New Media is back in action

Posted on: August 21st, 2017 by ldrucker

We’re back in action at the Meek School of Journalism and New Media, and we have a great event coming up that all students who are interested in journalism, public relations and marketing might enjoy attending.

The Meek School of Journalism and New Media will host a Meek & Greet event welcoming students to campus Thursday, Aug. 24, from 2-4 p.m. We will have music, snow cones, a Snapchat Meek & Greet geofilter, photo props, representatives from student organizations and local employers.

It is a great opportunity to interact with other Meek students and faculty. If you are interested in majoring or minoring in journalism or integrated marketing communications, this is a great time to gather information and ask faculty members how you can get involved in the journalism and IMC programs.

Harold Burson, ‘Father of Public Relations,’ Named to SPR Hall of Fame

Posted on: July 25th, 2017 by ldrucker

Harold Burson, a University of Mississippi alumnus known as the “Father of Public Relations,” was inducted Friday (July 21) into the Southern Public Relations Hall of Fame in recognition of his decades as a giant figure in the industry he helped invent.

Burson, a 1940 Ole Miss graduate who has been described by PRWeek as the 20th century’s “most influential PR figure,” founded the powerhouse public relations firm Burson-Marsteller with Bill Marsteller in 1953. The firm created the concept of total communication strategies, which became the industry standard for decades.

Will Norton, dean of UM’s Meek School of Journalism and New Media, was among those who wrote a letter supporting Burson ’s nomination to the Hall of Fame. Norton notes Burson has had a long and exceptional career and brought honor to the profession. He’s also made enormous contributions to the success of the Ole Miss journalism school.

“We have worked with Harold to initiate the integrated marketing communications degree program at Ole Miss that now attracts nearly 1,100 majors to the Meek School,” Norton said. “His sage advice in developing the curriculum and his interaction with faculty and students have been crucial for the program’s gaining recognition from the Accrediting Council on Education in Journalism and Mass Communications.”

“Without the guidance of Harold Burson, the Meek School would not be what it is.”

A Memphis native, Burson was an exceptional student, so much so that he entered Ole Miss at age 15. When he was 19, he served as a combat engineer in the U.S. Army, and in 1945, he worked as a reporter for the American Forces Network and was assigned to cover the Nuremberg trials after World War II.

After leaving the military, he used a connection he had forged with an engineering firm, which became the first client of his new PR company. Later, Burson-Marsteller was born.

The PR business grew from there and for many years, Burston-Marsteller was one of only two major PR firms in the world. In 1969, Burson’s firm was making about $4.4 million a year, according to PRWeek, but by the early 1980s, revenue was about $64 million, and Burson was head of a firm with 2,500 employees in 50 offices worldwide.

In 1983, it officially became the world’s largest PR firm, with regional headquarters in New York, Sao Paulo, Hong Kong and London.

His firm handled several major accounts.  For example, it  help ed Johnson & Johnson with its response to the deaths of  eight  people who had taken Tylenol in 1982. The company was not faulted, but it assumed responsibility and took the product off the market and halted advertising.

Representatives showed complete transparency and openness and made themselves available at all times to answer questions. The  response to the Johnson & Johnson case led to Burson being credited with creating the template for crisis management.

The British government called on Burson-Marsteller ’s help  during  an epidemic of mad cow disease. He also counseled Union Carbide, the Three Mile Island nuclear plant after a famous meltdown in 1979 and BP after its Torrey Canyon oil tanker sank .

The Southern Public Relations Hall of Fame is co-sponsored by the Southern Public Relations Federation and Mississippi State University’s Department of Communications. The names of the Hall of Fame members adorn the walls in the Mitchell Memorial Library at MSU.

Inductees must have 25 years of professional experience that brings honor to the profession and show strong contributions to their organization, city, state or region, among other criteria.

Burson’s son, Mark, is an adjunct instructor in integrated marketing communication at UM. He accepted the recognition on behalf of his father, who could not attend the ceremony Friday.

Scott Fiene, director of the school’s integrated marketing communications undergraduate program, said it’s fortuitous for Ole Miss that the “father of public relations” got his start here.

“He’s counseled royalty and shaped the image of many top global brands , but he’s always remained involved and partnered with the university on so many projects,” Fiene said. “His influence on the profession isn’t just what he has accomplished, but on the lives he has touched and the students he has mentored.

“The seeds he has sown will live for generations to come.”

Rick Dean and Kristie Aylett, agency principals with The KARD Group, a PR and marketing firm based in Mississippi, also  were among those writing letters in support of Burson’s nomination .

“Kristie and I have studied and respected Harold’s contributions to our industry since we were students and, as professionals, we continue to use things learned from him,” Dean said. “To have played a role in Harold’s well-deserved nomination and induction into the Hall of Fame was our honor.”

Story by Michael Newsom

 

More than 300 graduate from Meek School of Journalism and New Media

Posted on: May 14th, 2017 by ldrucker

Saturday was a beautiful day to see more than 300 University of Mississippi Meek School of Journalism and New Media students in cap and gown congregate inside the Tad Smith Coliseum to receive diplomas during commencement exercises.

Meek School Dean Will Norton Jr., Ph.D., spoke to the audience of proud family members and graduates Saturday afternoon.

“We are delighted today to join with you in recognizing your loved ones,” he said. “332 students were eligible to participate in today’s festivities, but many completed their requirements in December, and some will complete their work in August. They may not be in the ceremony today.”

Norton also recognized Meek School faculty before introducing guest speaker J. Steve Davis, who Norton described as a “major player in the culture of the United States.”

Davis, who has worked in the world’s highest levels of marketing and advertising, has worked for powerhouse brands such as Crest toothpaste, Pampers, Dawn detergent, Scope mouthwash, Bounce fabric softener, Gillette Trac II razor blades and Tropicana premium orange juice.

“Make no mistake,” said Norton. “He is not Don Draper, one of the executives of the ‘Mad Men’ television series who worked and played at one of New York City’s most prestigious ad agencies at the beginning of the 1960s.

“Our speaker today is not (only) a great business man with great knowledge, he is a spiritual man, a man of wisdom. He grasped the great desires and needs of American people. His professional career has been exceptional. He is known worldwide as an uncommonly astute strategic marketing professional. He is revered at the highest levels of integrated marketing communications.”

Davis decided in 2002 to found and fund his own private equity consulting business in San Francisco. In the spirit of sticking his neck out, he named the company “Giraffe.”

The Nebraska native was a double major who earned a bachelor of arts degree from the University of Nebraska College of Journalism (with an emphasis in advertising studies) and the Department of Sociology.

He later became president of J. Water Thompson’s flagship Chicago office. The agency worked to brand Sears Die Hard and Craftsman products, created the Oscar Mayer Bologna and Hot Dog campaign, and the Kibbles and Bits campaign.

Steve was named Adweek’s Adperson of the year in 1995. Today, he resides in Santa Fe, New Mexico.

“Each of us were designed to serve, not to be served,” Davis said Saturday, as he talked about America’s selfie culture.

“Did you know there are over 2 billion Facebook users, who on average, spend over an hour a day on the site,” he said. “He or she checks her Facebook account, again on average, 47 times a day. How much of this truly connects us? How much separates us?”

Davis encouraged students to practice gratitude and set goals for their lives.

“Be uncommonly grateful,” he said. “It seems to be that, in spite of our collecting blessings and successes in this great country, we tend to be short on gratitude. I saw this time and again in my career.”

Davis believes gratitude is a habit one can cultivate instead of “some magnificently bestowed character of greatness received by a few souls.”

“Habit begins with practice,” he said, challenging the students to begin a daily exercise. “… Take out a blank piece of paper and write down 10 things that you are especially grateful for each day for a month. You’ll be amazed at just how easy it is to reach 300 things you’re grateful for in just a month. And if you aren’t sufficiently grateful now, you’ll be on the road to forming the habit of gratitude to carry through your life.”

To read more about where some of our Meek School of Journalism and New Media students are headed, check out this story.

  • Story by LaReeca Rucker

Meek School students prepare for graduation and the real world

Posted on: May 11th, 2017 by ldrucker

Insecurity, worry, tranquility, acceptance, and excitement. What do all these adjectives have in common?

They are the series of emotions college seniors feel leading up to graduation.

Most college seniors are often unsure about where they will go and what exactly they will do once they’re thrown out into the real world with only a diploma to prove their worth. Over the course of their four, or maybe five years, at Ole Miss, seniors have learned who they are as people and who they want to be once they enter the professional world.

In the days leading up to graduation, seniors are getting ready to walk across the Grove stage where they have spent so much time to receive their diplomas and officially become Ole Miss alumnae.

Elise Jones.

“I can’t believe how fast it has all gone by,” said Elise Jones, an upcoming Meek School of Journalism and New Media integrated marketing communications graduate. “It seemed like yesterday that I was being dropped off at my dorm by my parents and was first feeling some type of freedom.”

Ashley Quagliaroli.

Ashley Quagliaroli, an upcoming Meek School graduate from Atlanta, Georgia, is graduating with a double major in IMC and political science. As she gets ready to leave Oxford, she has decided to take a different route than immediately entering the work force. Quagliaroli will have a gap year between graduate school so that she can gain more experience in her field before pursuing a law degree.

“I’m so excited to be able to pursue my love for journalism and also be able to pursue my other love of law,” she said. “I have always struggled deciding between the two before I realized that maybe I am just meant to do both and find the happy medium later.”

Rachel Reimers.

Another upcoming Meek School graduate, Rachel Reimers, who is graduating with a degree in journalism, will continue her education at the University of Georgia before joining the workforce. Many college seniors are choosing to continue their education after gaining their undergraduate degree, hoping to find better paying jobs or higher ranking positions in their field.

“I’m hoping that by gaining my MBA, I will become more valuable to the professional world,” Reimers said, in regard to pursuing her MBA.

Elise Jones, an upcoming Meek School graduate with an IMC degree, has decided to move to Dallas, Texas, after graduation. Jones will be working as a marketing coordinator for an insurance company.

As Elise gains real world experience in Dallas, she hopes to become an entrepreneur.

“I’m extremely excited to make the move to Dallas,” she said. “I’ve loved my time here, but I’m ready to put everything I’ve learned to real use. This is a completely new chapter in my life, but I know I’m ready.”

Murphy Butler.

Murphy Butler, an upcoming Meek School IMC senior, has also decided to join the workforce. The New Jersey native will begin an internship with a travel lacrosse program in his home state.

“I’m excited to put my degree to use and combine my two passions, sports and marketing,” Butler said. “Before I begin my internship, I am going to relax for a little while and visit with friends and family.”

As Butler gains more experience in his field, he hopes to start a travel lacrosse program and become an entrepreneur like his mother, Chris Murphy.

“I’ve grown up with my mother having her own successful business and my father finding success in the sports world,” he said. “I’m hoping to one day be able to find a way to bring these two things together for myself.”

Chloe Riley, an upcoming Meek School graduate with a degree in journalism and a specialization in public relations, has decided to move to New York to become a business analyst. Though Riley’s degree is in journalism, she has found that her career path may not always completely align with her college degree.

Chloe Riley.

“I’m so excited to work with this company,” she said, “although what I’ll be doing is not quite journalism.”

As she begins to pack her belongings and say her good-byes, Riley is starting to realize how quickly her time at Ole Miss as gone by.

“I can’t believe that I’m about to be in the real world,” she said. “Leaving Ole Miss is so scary, because so much is changing in my life right now. I’m excited, but all this change is intimidating,” Riley said about her upcoming move to New York.

As college seniors graduate and move on to their next project in life, many are left in awe by how quickly their time at Ole Miss has gone by. From spending their first Saturdays in the Grove, to staying up all night for finals, upcoming graduates look back with fond memories of their time in Oxford.

As  Riley gets closer to her move, she offers words of wisdom to fellow Meek students: “Enjoy your time here because it’s fleeting,” she said. “Talk to your professors and really get to know them. Find an internship doing something you’re passionate about, and try not to stress too much about the future, because I promise everything will turn out the way it should.”

For more information about graduation, visit the University of Mississippi Commencement web page. 

  • Story by Nancy Jackson

UM students take top awards from Public Relations Association of Mississippi

Posted on: May 10th, 2017 by ldrucker

Photo caption: University of Mississippi public relations students were the only college students in the state recognized in the Public Relations Association of Mississippi Prism student competition recently. Pictured from left to right, are seven of those student winners: (front row) Rachel Anderson, a journalism and Spanish major from Chesapeake, Virginia; Christina Triggs, a marketing and corporate relations major from Sugarland, Texas; Emma Arnold, a journalism major from McKenzie, Tennessee; Hannah Pickett, an integrated marketing communications major from Houston, Texas; (back row) Alex Hicks, an IMC major from Meridian; Sarah Cascone, a journalism major from Thomasville, Georgia; and Cassidy Nessen, an IMC major from Katy, Texas. Not pictured is journalism graduate Maggie McDaniel from Columbus, Georgia. Photo by Stan O’Dell.

University of Mississippi public relations students won every award presented in the Public Relations Association of Mississippi student competition recently, and one student was named the best public relations college student in the state.

Journalism and Spanish major Rachel Anderson from Chesapeake, Virginia, was named PRAM’s 2017 Student of the Year, competing with nominees from five other universities in the state.

“Rachel was selected for her impressive record of excellence and drive in all areas such as her academic honors, PR-related organizations and experience, and for her activities on campus and in the community,” said Kylie Boring, PRAM’s director of student services. “She has acquired a skill set of talents that will help propel her into the public relations industry, and I am confident she will represent this industry to the highest standard.”

Anderson also won an award for her student work, as did five other students and one alumna. The awards were presented at the PRAM state conference in Hattiesburg April 24.

Students entered public relations campaigns they produced in Senior Lecturer Robin Street’s advanced public relations class. Each campaign required multi-media skills, including writing news and feature articles, shooting video and photos, creating digital media, planning creative events and conducting research.

“I was so proud that every student award presented went to one of our students,” Street said. “Our students demonstrated that they excel in the diverse set of skills needed in PR. That is a tribute to the preparation they received from all the faculty members at the Meek School.”

Awards were given at three levels, based on the number of points judges award each entry. The top award is the Prism, followed by the Excellence and Merit awards. Multiple students can win in the same category if they earn the required number of points.

Hannah Pickett, an integrated marketing communications major from Houston, Texas, won a Prism.

“Students from the University of Mississippi once again proved their knowledge and understanding of the public relations practice through their entries in the Prism Awards,” said Amanda Parker, PRAM’s vice president for awards. “The judges praised Prism Award winner Hannah Pickett for having an extremely creative and well-planned project, making it an excellent campaign all around.”

Excellence winners were Anderson; Emma Arnold, a journalism major from McKenzie, Tennessee; and Christina Triggs, a marketing and corporate relations major from Sugarland, Texas.

Merit winners were Sarah Cascone, a journalism major from Thomasville, Georgia; Cassidy Nessen, an IMC major from Katy, Texas; Alex Hicks, an IMC major from Meridian; and Maggie McDaniel, a journalism graduate from Columbus, Georgia, who now works as an account manager at Communications 21 in Atlanta.

For more information on the Meek School of Journalism and New Media, visit their website at http://meek.olemiss.edu or email MeekSchool@olemiss.edu.

Student Media Center celebrates successful year of work

Posted on: May 5th, 2017 by ldrucker

As graduation nears, many University of Mississippi’s Meek School of Journalism students who are enrolled in the journalism and marketing programs will be leaving us to pursue careers in their chosen fields. They will be missed.

To show our appreciation for their hard work and dedication this year, the Meek School held a Student Media Center end-of-the-year celebration Tuesday, May 2. The group photo is of graduating seniors, many of whom have worked in Student Media all four years.

Taylor Grocery catered the event. All photos were taken by The Daily Mississippian photo editor Cameron Brooks, an integrated marketing communications major.

Meek School students win top awards at regional Society of Professional Journalists conference

Posted on: April 4th, 2017 by ldrucker

From left, Lana Ferguson and Clara Turnage.

University of Mississippi students brought home six first-place wins and 14 awards total in the Society of Professional Journalists Region 12 Mark of Excellence annual awards contest.

The Daily Mississippian won first place for best daily newspaper, and NewsWatch Ole Miss won first place for best television newscast.

Clara Turnage, Daily Mississippian editor-in-chief, won two first-place writing awards. Ariel Cobbert, DM photo editor, won a first-place photography award. NewsWatch’s Payton Green and Lauren Layton teamed up to win first place for television breaking news.

Ole Miss, which competes in categories against other large colleges, won more awards than any other university in the Region 12 competition.

“I cannot remember Ole Miss students doing better than they did in this year’s contest,” said Will Norton, dean of the Meek School of Journalism & New Media. “It is an amazing statement about the kind of work the Student Media Center has distributed this year. The M
eek School congratulates students who were honored and expresses our gratitude and respect to those faculty who worked with them. We are proud of each of you.”

Region 12 includes universities in Arkansas, Louisiana, Mississippi and Tennessee. SPJ selects one winner and two finalists in each category. The awards – for work published, broadcast or posted in 2016 – were announced at the regional conference on April 1 in Knoxville, Tennessee. First-place winners move on to compete against the first-place winners in the other 11 regions for national awards. National winners and finalists are expected to be announced in late spring, and honored at the SPJ national convention in September in Anaheim, California.

In the best newspaper category, entries must include three issues. The Daily Mississippian’s winning entries were April 21, October 27 and November 17.

DM Editor-in-Chief Clara Turnage not only led her staff to the best newspaper awards, but also won first place for general news reporting for “Confronting the Trust Deficit,” an article published in spring 2016 examining the university’s relationship with the IHL board, and first place for feature writing for “They Never Stopped Searching,” an article published during her summer 2016 internship at the Arkansas Democrat-Gazette in Little Rock. Turnage also won a finalist award in feature writing for “A beautiful multitude: The ordination of Reverend Gail Stratton” published in the DM in fall 2016.

In the best television category, one newscast is entered. The winning show for NewsWatch was broadcast on April 18, when Payton Green was manager. Green also teamed with Lauren Layton for the first-place TV breaking news award for a package headlined “ASB Resolution,” and he was a finalist for online feature reporting for “Coming Out in the Christian South.”

DM Photography editor Ariel Cobbert won the breaking news photography competition with a photo from the “Occupy the Ole Miss Lyceum” protest in fall 2016.

Other finalist awards went to:

theDMonline.com, best affiliated website.

Daily Mississippian staff, online news reporting, “Ole Miss Lyceum Protest.”
Lana Ferguson, non-fiction magazine article, “Taking Care of Their Own,” from the Mississippi Miracle depth report.

The Mississippi Miracle depth report publication, student magazine.
Brian Scott Rippee, sports column writing, “Kelly leaves a legacy as one of the best.”
Jake Thrasher, editorial cartoons.

“What a spectacular year for our student journalists,” said Patricia Thompson, Meek School assistant dean for student media. “Our students have been honored so often in the past few weeks, it has been hard to keep track. The awards covered a wide range of content – news, features, sports, visuals, television, radio, multimedia. Students work many hours each to week to provide information for the campus and community, and they are getting great experience that has helped them land great jobs and internships.”