The Meek School of Journalism and New Media

The University of Mississippi

Posts Tagged ‘Meek School of Journalism and New Media’

Meek School broadcast students work sidelines for ESPN/SECN

Posted on: October 15th, 2017 by ldrucker

Broadcast journalism students Annie Mapp and Kirsten Faulkner were on the sidelines of the Ole Miss vs. Vanderbilt game Saturday, Oct. 14, working the parabolic mic for the ESPN/SECN broadcast.

The mic is used to enhance the noise from the field to make those watching at home feel like they are at the game.

Meek School students are regularly invited to work as runners, production assistants and utility workers alongside the main production crews for sports telecasts.

It’s a great way to learn, earn a little money and have fun.

“I enjoyed every minute of it,” Faulkner said.

Meek School offers exciting special courses for wintersession and spring 2008

Posted on: October 5th, 2017 by ldrucker

The Meek School of Journalism and New media at the University of Mississippi will offer a few exciting new courses during wintersession and spring of 2018. From sports marketing, fashion merchandising and data literacy to crisis communication, pop culture criticism and audio editing, we’re offering a variety of unique journalism and IMC classes. Take a look at the list, and we bet you’ll find a topic that interests you.

WINTERSESSION

IMC 580 – Topics in IMC II: Collegiate Sports Marketing
The course is offered MTWTF from 1-4:30 p.m. in Farley 202

Professional sports executive Scott Pederson will lead this dynamic course exploring how the world of collegiate sports has become a profitable multi-billion dollar industry. It’s more than just stats, favorite teams and trivia – students will examine how collegiate sports create impulses, sales and recognition. The dramatic growth of college sports over the past 30 years has motivated many to seek careers in this compelling field. Due to its status and importance in people’s lives, sports are considered a profitable and sustainable marketing communications source now utilized by virtually every industry.

SPRING

IMC 361 – IMC Explorations I (Fashion Promotion)
Tuesdays 6-8:30 p.m. Farley 125

Joe Sherman, a former McRae’s merchandising executive, will explore with students the essential elements of the fashion industry with an emphasis on merchandising and buying. The course also will spotlight today’s trends and keys to successful marketing and branding.

IMC 362 – IMC Explorations I (Data Literacy/Intro to Big Data)
MWF 10-10:50 a.m. Bishop 108

Led by Dr. Jason Cain, this course teaches students how to properly read and interpret data-driven research and collect, analyze, and present data generated from online sources. Moderate proficiency in Microsoft Excel along with introductions to SPSS, R, and Tableau are also taught.

IMC 509 – Special Problems in IMC (Targeting and Testing)
T-Th 11 a.m. to 12:15 p.m. Room (To be announced)

Led by Dr. Robert Magee, targeting and testing students will learn how to use surveys to assess a market target’s attitudes and behaviors and how to use experiments to test campaign materials.

IMC 580 – Topics in IMC II (Designing for Print Publications)
MW 6:30-7:45 p.m. in Farley 10

Led by Instructional Assistant Professor Stefani Goodwiller, this advanced course will focus on design considerations for print publications, including magazines, brochures and posters. Students will learn about type management, nested styles, libraries, multi-page publications, color models and master pages. Students will also explore various types of printing technologies and learn how to produce the right kind of file for the appropriate printer.

IMC 591 – Explorations I (Crisis Communication)
T-Th 1-2:15 p.m. Farley 121

Led by Instructional Assistant Professor Debbie Hall, this course centers on addressing crisis communication professionally, including how to handle multiple stakeholders and public crisis conditions. The practical application of theories, strategies and tactics from a public relations perspective will be explored. Students will have opportunities to apply skills learned.

JOUR 362 – Journalism Explorations II (Criticism)
T-Th 9:30-10:45 a.m. Hume 112

In some cases, our credibility as reviewers is what lends us currency in the digital space. Led by Associate Professor Cynthia Joyce, students will learn about professional practices, ethics and standards for writing about the arts and pop culture. Students will also learn how to “cover” cultural works as more than just commercial products, and will be introduced to writings by Pauline Kael and Anthony Lane (film), Lester Bangs and Kalefa Sanneh (music), Ada Louise Huxtable and Christopher Hawthorne (architecture), Carina Chocano and Heather Havrilesky (TV and film) among others. Students will develop an appreciation for how meaningful criticism frequently challenges the status quo – as was the case with both jazz and hip hop, for example – and they may ultimately deepen their popular understanding of entire art forms.

JOUR 580 – Topics in Journalism II (Podcasting)
T-Th 4-5:15 p.m. Farley 138 

Led by Assistant Professor Alysia Steele, students will explore the power of audio storytelling in a digital world. Pre-req: JOUR 375. The best multimedia stories have awesome audio. This class will help students with audio collection and basic production in Adobe Audition, and will focus solely on audio news and feature stories with a goal of producing award-winning content. Students will learn how to write scripts, create a concept for their own shows and produce audio stories to be pitched for Rebel Radio. Students will be required to purchase professional quality headphones and buy or rent a Zoom H1 recorder.

JOUR 591 Journalism Explorations I (Writing on Food)
Tuesday 2:30-4:45 p.m. Room (To be announced)

Led by Rien Fertel, this course will provide an introduction to reading and writing on the relationship between people and what they eat, cook, grow, serve, embrace, and disdain. It will cover the great cornucopia of food writing: personal essays, journalistic reporting, profiles, criticism, history and even the literature of recipes. Professor Rien Fertel has written for Garden & Gun, The Oxford American, and he recently published the book, The One True Barbecue.

JOUR 592 – Journalism Explorations II – Sports Broadcasting
Mondays 4-6:30 p.m. Lamar 126

Led by David Kellum, the “Voice of the Rebels,” who has served 38 seasons as the Ole Miss Radio Network’s play-by-play announcer for football and men’s basketball, this class will help you learn the presentation skills necessary for high quality sports announcing.

UM PR students win top award from Southern PR Federation: Lantern award recognizes It Starts with (Me)ek campaign

Posted on: October 2nd, 2017 by ldrucker

A Meek School of Journalism and New Media campaign asking students to “just pause” before stereotyping others has won a top award from the Southern Public Relations Federation.

The Lantern award was presented in the internal communications category at the Southern Public Relations Federation conference in Tupelo Sept. 26. Awards are presented at three levels in multiple categories, and the Lantern is the highest level.

The winning campaign, It Starts with (Me)ek, was created and implemented by a team of 31 students led by Senior Lecturer Robin Street. Judges for the competition repeatedly praised the “great job” the team did.

ISWM was a week of speakers, programs and communications encouraging inclusion and respect while rejecting stereotypes based on race, gender, sexual orientation, disability, mental health, religion or other factors. UM alumnus Shepard Smith spoke at two of the events.

A Meek School anti-stereotyping campaign won a top honor, the Lantern award, from the Southern Public Relations Federation. Pictured here are some of the 31 Meek students who served on the campaign committee under the leadership of Senior Lecturer Robin Street, far right. Front, from left, IMC major Kaitlin Childress from Brandon and IMC graduate student Bianca Abney from Moss Point. Back, from left IMC majors Kendrick Pittman from Kosciusko and Zacchaeus McEwen from McComb, with journalism graduate student Chi Kalu from Nigeria. Photo by Stan O’Dell.

Student committee members enrolled in an integrated marketing communications course helped create the campaign. They met weekly to plan events, videos, communications, competitions and social media posts.

“Our students worked for months to plan and implement all the components of the campaign,” said Street, who taught the class. “They spent every Wednesday night in class and countless additional hours working on their individual tasks and assignments. I was so proud to see all their hard work and true dedication be recognized.”

Scott Fiene, assistant dean for curriculum and assessment and assistant professor, directs the IMC program at the Meek School. He attended the award ceremony with Street and several students.

“Our student team entered in the professional category,” Fiene said. “So they were judged, not by student criteria, but by professional standards. I noticed that they were the only students to win a professional award that night.  The award exemplifies how well all our faculty prepare our students for their careers in journalism, public relations and integrated marketing communications.”

For more information on the Meek School, visit meek.olemiss.edu.

Meek School takes over NewsLab website to cover journalism and IMC industries

Posted on: September 5th, 2017 by ldrucker

After almost 20 years of serving as a resource for journalists and journalism teachers, NewsLab will undergo a change in structure to ensure that its mission of improving journalism will continue.

On Oct. 2, NewsLab will become part of the Meek School of Journalism and New Media at the University of Mississippi.

Launched in 1998 with a grant from the Park Foundation, NewsLab has been maintained since 2003 as an online training center by its founding executive director, Deborah Potter. Thousands of journalists, educators and students worldwide have benefited from NewsLab’s resources on reporting, producing, ethics, photojournalism and many other topics.

All current NewsLab resources will remain online at a new standalone site, hosted by the university. New material, including research projects and creative work, will be added by the Meek School.

“I’m delighted that NewsLab has found a university home,” Potter said. One of NewsLab’s early goals, she said, was to serve as a bridge between television newsrooms and educators to help working journalists discover and apply the lessons of academic research. “I can’t wait to see what NewsLab at Ole Miss will learn that will help journalists at all levels and in all media do better work.”

The Meek School of Journalism and New Media offers two undergraduate degree programs: Bachelor of Arts in Journalism and Bachelor of Science in Integrated Marketing Communications. Faculty in the school often work at the intersection of technology and content creation. Sustaining NewsLab will allow the school to share more widely the work of its faculty and students and to contribute to important conversations about media, communication and technology occurring around the world.

“Under Deborah Potter’s leadership, NewsLab developed a reputation for supporting quality journalism across digital platforms,” said Dr. Will Norton, dean of the Meek School of Journalism and New Media. “As part of our school, the site will build on that foundation and expand its mission to include a broader range of communication fields in keeping with the focus of our school.”

Potter may collaborate with the Meek School’s NewsLab on future journalism projects.  For more information on the launch or to inquire about contributing to the new site, contact Mike Tonos at jmtonos@olemiss.edu.

Join the Meek School family in the Grove on three special game days

Posted on: August 29th, 2017 by ldrucker

Football games are kind of like a family reunion, and the Meek School of Journalism and New Media is part of the University of Mississippi family.

This fall, game days will offer an opportunity for Meek School students, alumni and faculty to reconnect and network during three themed events.

“We thought it would be fun to bring smaller groups of our graduates and students together so they could network, reminisce and reconnect with each other and some of their favorite professors,” said Debora Wenger, assistant dean for innovation and external partnerships, and associate professor of journalism.

The events include specific days for alumni from the Meek School’s integrated marketing communications program, the broadcast journalism program, and The Daily Mississippian and yearbook staffs. They will be held on the following dates:

Saturday, Oct. 14 – Rebels vs. Vanderbilt – IMC Alumni Day

The IMC program saw its first graduates walk across the stage in 2013. IMC Alumni Day is a chance for everyone with an IMC degree to come help celebrate the growing IMC program and alumni success.

“We hope the IMC event brings some of our alums back to campus, helps them connect with current students, and gives us a chance to highlight some of the new things happening with our program,” said Scott Fiene, assistant dean for curriculum and assessment, and assistant professor of IMC.

Saturday, Oct. 21 – Rebels vs. LSU – DM/Yearbook Alumni Day

The Daily Mississippian and The Ole Miss yearbook have been part of the university for more than 100 years. Event organizers hope to see anyone who has ever worked on these publications join others in the Grove before the game.

“Many of our recent graduates return to the Student Media Center to visit us on football weekends, but this will be the first official alumni event since we celebrated The Daily Mississippian’s 100th anniversary in 2011,” said Patricia Thompson, assistant dean for student media, and assistant professor of journalism. “We’re proud of our graduates’ accomplishments, and our current DM and The Ole Miss yearbook students look forward to networking with them.”

Saturday, Oct. 28 – Rebels vs. Arkansas – Broadcast Alumni Day

UM broadcast journalism graduates are working in TV, radio, movies and many other exciting careers. They are invited to come back to campus to talk about what they’re doing and meet and encourage other students who want to follow the same path.

“For the broadcast event, in particular, Dr. Nancy Dupont and I are hoping to catch up with some of our amazing graduates and to introduce them to current students,” Wenger said. “The plan is to have NewsWatch reporters using Facebook Live to cover the event for grads who can’t be there for the game, too.”

The events are open to everyone, including prospective students who want to stop by to inquire about the journalism and IMC programs. For more information about the programs or events, email meekschool@olemiss.edu or call 662-915-7146.

Meek & Greet event encourages UM students to get involved with journalism and IMC programs

Posted on: August 24th, 2017 by ldrucker

The Meek School of Journalism and New Media hosted a Meek & Greet event from 2-4 p.m. Thursday, Aug. 24, welcoming students to campus. The event featured music, snow cones, a Snapchat Meek & Greet geofilter, photo props, representatives from student organizations and local employers.

It was a great opportunity for students to interact with other Meek students and faculty. Those interested in majoring or minoring in journalism or integrated marketing communications could inquire about how to become involved in the Meek School’s journalism and IMC programs.

Hannah Humphreys, who is interested in the Society of Professional Journalists, said she wants to become more active on campus. “I’ve been looking for new ways to get involved,” she said.

Humphreys volunteered to run the SPJ table at the Meek & Greet event, selling T-shirts and helping register other interested students for the organization. If you’re interested in becoming involved in SPJ, email LaReeca Rucker at ldrucker@olemiss.edu.

The editors of HottyToddy.com, The Oxford Eagle and other local media members were on hand to provide information. HottyToddy.com editors Water Lyle, Steven Gagliano and Adam Brown handed out information to those who approached their table. Alex McDaniel, editor of The Oxford Eagle, was also present.

Leaders of the Student Media Center, including Lana Ferguson, editor of The Daily Mississippian, answered questions about how to work for the award-winning campus newspaper. In addition to DM representatives, in the photo above are Meek School student leaders representing The Ole Miss Yearbook (Editor-in-Chief Marisa Morrissette and Photo Editor Ariel/Cobbert) and Rebel Radio (Music Director Thomas DeMartini and News Director DeAndria Turner). NewsWatch representatives could not attend the event because the event was scheduled for a time that conflicts with newscast production of their live show, but they had materials available about auditions.

Student Amanda Hunt helped sell adorable Meek School of Journalism and New Media T-shirts featuring the name of the school and Farley Hall.

Outside, there was a Meek & Greet jam session with Dr. Jason Cain, a Meek School professor, and HottyToddy.com. There was also a pretty long line of students waiting for a snow cone, perfect for a warm day.

And students Alexis Lee, Caroline Goodwin, Natalie Reed, Katie Baique and Addy Berry posed for a photo with an Instagram photo prop.

 

Meek School of Journalism and New Media is back in action

Posted on: August 21st, 2017 by ldrucker

We’re back in action at the Meek School of Journalism and New Media, and we have a great event coming up that all students who are interested in journalism, public relations and marketing might enjoy attending.

The Meek School of Journalism and New Media will host a Meek & Greet event welcoming students to campus Thursday, Aug. 24, from 2-4 p.m. We will have music, snow cones, a Snapchat Meek & Greet geofilter, photo props, representatives from student organizations and local employers.

It is a great opportunity to interact with other Meek students and faculty. If you are interested in majoring or minoring in journalism or integrated marketing communications, this is a great time to gather information and ask faculty members how you can get involved in the journalism and IMC programs.

Meek students and faculty attend NABJ convention in New Orleans

Posted on: August 13th, 2017 by ldrucker

Meek School students and University of Mississippi Association of Black Journalists officers Terrence Johnson and Brittany Brown, and Assistant Dean Pat Thompson attended the National Association of Black Journalists convention in New Orleans Aug. 8-13.

While there, they spent time with UM alumni, including Fred Anklam, Jared Boyd, Lynecia Christion, Jesse Holland, Rose Jackson Flenorl, Dennis Moore, Ashley Norwood, Norman Seawright III and Kayleigh Skinner.

Terrence and Brittany also participated in NABJ’s Day of Community Service helping to rebuild homes destroyed in Hurricane Katrina.

Harold Burson, ‘Father of Public Relations,’ Named to SPR Hall of Fame

Posted on: July 25th, 2017 by ldrucker

Harold Burson, a University of Mississippi alumnus known as the “Father of Public Relations,” was inducted Friday (July 21) into the Southern Public Relations Hall of Fame in recognition of his decades as a giant figure in the industry he helped invent.

Burson, a 1940 Ole Miss graduate who has been described by PRWeek as the 20th century’s “most influential PR figure,” founded the powerhouse public relations firm Burson-Marsteller with Bill Marsteller in 1953. The firm created the concept of total communication strategies, which became the industry standard for decades.

Will Norton, dean of UM’s Meek School of Journalism and New Media, was among those who wrote a letter supporting Burson ’s nomination to the Hall of Fame. Norton notes Burson has had a long and exceptional career and brought honor to the profession. He’s also made enormous contributions to the success of the Ole Miss journalism school.

“We have worked with Harold to initiate the integrated marketing communications degree program at Ole Miss that now attracts nearly 1,100 majors to the Meek School,” Norton said. “His sage advice in developing the curriculum and his interaction with faculty and students have been crucial for the program’s gaining recognition from the Accrediting Council on Education in Journalism and Mass Communications.”

“Without the guidance of Harold Burson, the Meek School would not be what it is.”

A Memphis native, Burson was an exceptional student, so much so that he entered Ole Miss at age 15. When he was 19, he served as a combat engineer in the U.S. Army, and in 1945, he worked as a reporter for the American Forces Network and was assigned to cover the Nuremberg trials after World War II.

After leaving the military, he used a connection he had forged with an engineering firm, which became the first client of his new PR company. Later, Burson-Marsteller was born.

The PR business grew from there and for many years, Burston-Marsteller was one of only two major PR firms in the world. In 1969, Burson’s firm was making about $4.4 million a year, according to PRWeek, but by the early 1980s, revenue was about $64 million, and Burson was head of a firm with 2,500 employees in 50 offices worldwide.

In 1983, it officially became the world’s largest PR firm, with regional headquarters in New York, Sao Paulo, Hong Kong and London.

His firm handled several major accounts.  For example, it  help ed Johnson & Johnson with its response to the deaths of  eight  people who had taken Tylenol in 1982. The company was not faulted, but it assumed responsibility and took the product off the market and halted advertising.

Representatives showed complete transparency and openness and made themselves available at all times to answer questions. The  response to the Johnson & Johnson case led to Burson being credited with creating the template for crisis management.

The British government called on Burson-Marsteller ’s help  during  an epidemic of mad cow disease. He also counseled Union Carbide, the Three Mile Island nuclear plant after a famous meltdown in 1979 and BP after its Torrey Canyon oil tanker sank .

The Southern Public Relations Hall of Fame is co-sponsored by the Southern Public Relations Federation and Mississippi State University’s Department of Communications. The names of the Hall of Fame members adorn the walls in the Mitchell Memorial Library at MSU.

Inductees must have 25 years of professional experience that brings honor to the profession and show strong contributions to their organization, city, state or region, among other criteria.

Burson’s son, Mark, is an adjunct instructor in integrated marketing communication at UM. He accepted the recognition on behalf of his father, who could not attend the ceremony Friday.

Scott Fiene, director of the school’s integrated marketing communications undergraduate program, said it’s fortuitous for Ole Miss that the “father of public relations” got his start here.

“He’s counseled royalty and shaped the image of many top global brands , but he’s always remained involved and partnered with the university on so many projects,” Fiene said. “His influence on the profession isn’t just what he has accomplished, but on the lives he has touched and the students he has mentored.

“The seeds he has sown will live for generations to come.”

Rick Dean and Kristie Aylett, agency principals with The KARD Group, a PR and marketing firm based in Mississippi, also  were among those writing letters in support of Burson’s nomination .

“Kristie and I have studied and respected Harold’s contributions to our industry since we were students and, as professionals, we continue to use things learned from him,” Dean said. “To have played a role in Harold’s well-deserved nomination and induction into the Hall of Fame was our honor.”

Story by Michael Newsom

 

More than 300 graduate from Meek School of Journalism and New Media

Posted on: May 14th, 2017 by ldrucker

Saturday was a beautiful day to see more than 300 University of Mississippi Meek School of Journalism and New Media students in cap and gown congregate inside the Tad Smith Coliseum to receive diplomas during commencement exercises.

Meek School Dean Will Norton Jr., Ph.D., spoke to the audience of proud family members and graduates Saturday afternoon.

“We are delighted today to join with you in recognizing your loved ones,” he said. “332 students were eligible to participate in today’s festivities, but many completed their requirements in December, and some will complete their work in August. They may not be in the ceremony today.”

Norton also recognized Meek School faculty before introducing guest speaker J. Steve Davis, who Norton described as a “major player in the culture of the United States.”

Davis, who has worked in the world’s highest levels of marketing and advertising, has worked for powerhouse brands such as Crest toothpaste, Pampers, Dawn detergent, Scope mouthwash, Bounce fabric softener, Gillette Trac II razor blades and Tropicana premium orange juice.

“Make no mistake,” said Norton. “He is not Don Draper, one of the executives of the ‘Mad Men’ television series who worked and played at one of New York City’s most prestigious ad agencies at the beginning of the 1960s.

“Our speaker today is not (only) a great business man with great knowledge, he is a spiritual man, a man of wisdom. He grasped the great desires and needs of American people. His professional career has been exceptional. He is known worldwide as an uncommonly astute strategic marketing professional. He is revered at the highest levels of integrated marketing communications.”

Davis decided in 2002 to found and fund his own private equity consulting business in San Francisco. In the spirit of sticking his neck out, he named the company “Giraffe.”

The Nebraska native was a double major who earned a bachelor of arts degree from the University of Nebraska College of Journalism (with an emphasis in advertising studies) and the Department of Sociology.

He later became president of J. Water Thompson’s flagship Chicago office. The agency worked to brand Sears Die Hard and Craftsman products, created the Oscar Mayer Bologna and Hot Dog campaign, and the Kibbles and Bits campaign.

Steve was named Adweek’s Adperson of the year in 1995. Today, he resides in Santa Fe, New Mexico.

“Each of us were designed to serve, not to be served,” Davis said Saturday, as he talked about America’s selfie culture.

“Did you know there are over 2 billion Facebook users, who on average, spend over an hour a day on the site,” he said. “He or she checks her Facebook account, again on average, 47 times a day. How much of this truly connects us? How much separates us?”

Davis encouraged students to practice gratitude and set goals for their lives.

“Be uncommonly grateful,” he said. “It seems to be that, in spite of our collecting blessings and successes in this great country, we tend to be short on gratitude. I saw this time and again in my career.”

Davis believes gratitude is a habit one can cultivate instead of “some magnificently bestowed character of greatness received by a few souls.”

“Habit begins with practice,” he said, challenging the students to begin a daily exercise. “… Take out a blank piece of paper and write down 10 things that you are especially grateful for each day for a month. You’ll be amazed at just how easy it is to reach 300 things you’re grateful for in just a month. And if you aren’t sufficiently grateful now, you’ll be on the road to forming the habit of gratitude to carry through your life.”

To read more about where some of our Meek School of Journalism and New Media students are headed, check out this story.

  • Story by LaReeca Rucker