The Meek School of Journalism and New Media

The University of Mississippi

Posts Tagged ‘integrated marketing communications’

UM PR students win top award from Southern PR Federation: Lantern award recognizes It Starts with (Me)ek campaign

Posted on: October 2nd, 2017 by ldrucker

A Meek School of Journalism and New Media campaign asking students to “just pause” before stereotyping others has won a top award from the Southern Public Relations Federation.

The Lantern award was presented in the internal communications category at the Southern Public Relations Federation conference in Tupelo Sept. 26. Awards are presented at three levels in multiple categories, and the Lantern is the highest level.

The winning campaign, It Starts with (Me)ek, was created and implemented by a team of 31 students led by Senior Lecturer Robin Street. Judges for the competition repeatedly praised the “great job” the team did.

ISWM was a week of speakers, programs and communications encouraging inclusion and respect while rejecting stereotypes based on race, gender, sexual orientation, disability, mental health, religion or other factors. UM alumnus Shepard Smith spoke at two of the events.

A Meek School anti-stereotyping campaign won a top honor, the Lantern award, from the Southern Public Relations Federation. Pictured here are some of the 31 Meek students who served on the campaign committee under the leadership of Senior Lecturer Robin Street, far right. Front, from left, IMC major Kaitlin Childress from Brandon and IMC graduate student Bianca Abney from Moss Point. Back, from left IMC majors Kendrick Pittman from Kosciusko and Zacchaeus McEwen from McComb, with journalism graduate student Chi Kalu from Nigeria. Photo by Stan O’Dell.

Student committee members enrolled in an integrated marketing communications course helped create the campaign. They met weekly to plan events, videos, communications, competitions and social media posts.

“Our students worked for months to plan and implement all the components of the campaign,” said Street, who taught the class. “They spent every Wednesday night in class and countless additional hours working on their individual tasks and assignments. I was so proud to see all their hard work and true dedication be recognized.”

Scott Fiene, assistant dean for curriculum and assessment and assistant professor, directs the IMC program at the Meek School. He attended the award ceremony with Street and several students.

“Our student team entered in the professional category,” Fiene said. “So they were judged, not by student criteria, but by professional standards. I noticed that they were the only students to win a professional award that night.  The award exemplifies how well all our faculty prepare our students for their careers in journalism, public relations and integrated marketing communications.”

For more information on the Meek School, visit meek.olemiss.edu.

Join the Meek School family in the Grove on three special game days

Posted on: August 29th, 2017 by ldrucker

Football games are kind of like a family reunion, and the Meek School of Journalism and New Media is part of the University of Mississippi family.

This fall, game days will offer an opportunity for Meek School students, alumni and faculty to reconnect and network during three themed events.

“We thought it would be fun to bring smaller groups of our graduates and students together so they could network, reminisce and reconnect with each other and some of their favorite professors,” said Debora Wenger, assistant dean for innovation and external partnerships, and associate professor of journalism.

The events include specific days for alumni from the Meek School’s integrated marketing communications program, the broadcast journalism program, and The Daily Mississippian and yearbook staffs. They will be held on the following dates:

Saturday, Oct. 14 – Rebels vs. Vanderbilt – IMC Alumni Day

The IMC program saw its first graduates walk across the stage in 2013. IMC Alumni Day is a chance for everyone with an IMC degree to come help celebrate the growing IMC program and alumni success.

“We hope the IMC event brings some of our alums back to campus, helps them connect with current students, and gives us a chance to highlight some of the new things happening with our program,” said Scott Fiene, assistant dean for curriculum and assessment, and assistant professor of IMC.

Saturday, Oct. 21 – Rebels vs. LSU – DM/Yearbook Alumni Day

The Daily Mississippian and The Ole Miss yearbook have been part of the university for more than 100 years. Event organizers hope to see anyone who has ever worked on these publications join others in the Grove before the game.

“Many of our recent graduates return to the Student Media Center to visit us on football weekends, but this will be the first official alumni event since we celebrated The Daily Mississippian’s 100th anniversary in 2011,” said Patricia Thompson, assistant dean for student media, and assistant professor of journalism. “We’re proud of our graduates’ accomplishments, and our current DM and The Ole Miss yearbook students look forward to networking with them.”

Saturday, Oct. 28 – Rebels vs. Arkansas – Broadcast Alumni Day

UM broadcast journalism graduates are working in TV, radio, movies and many other exciting careers. They are invited to come back to campus to talk about what they’re doing and meet and encourage other students who want to follow the same path.

“For the broadcast event, in particular, Dr. Nancy Dupont and I are hoping to catch up with some of our amazing graduates and to introduce them to current students,” Wenger said. “The plan is to have NewsWatch reporters using Facebook Live to cover the event for grads who can’t be there for the game, too.”

The events are open to everyone, including prospective students who want to stop by to inquire about the journalism and IMC programs. For more information about the programs or events, email meekschool@olemiss.edu or call 662-915-7146.

Meek & Greet event encourages UM students to get involved with journalism and IMC programs

Posted on: August 24th, 2017 by ldrucker

The Meek School of Journalism and New Media hosted a Meek & Greet event from 2-4 p.m. Thursday, Aug. 24, welcoming students to campus. The event featured music, snow cones, a Snapchat Meek & Greet geofilter, photo props, representatives from student organizations and local employers.

It was a great opportunity for students to interact with other Meek students and faculty. Those interested in majoring or minoring in journalism or integrated marketing communications could inquire about how to become involved in the Meek School’s journalism and IMC programs.

Hannah Humphreys, who is interested in the Society of Professional Journalists, said she wants to become more active on campus. “I’ve been looking for new ways to get involved,” she said.

Humphreys volunteered to run the SPJ table at the Meek & Greet event, selling T-shirts and helping register other interested students for the organization. If you’re interested in becoming involved in SPJ, email LaReeca Rucker at ldrucker@olemiss.edu.

The editors of HottyToddy.com, The Oxford Eagle and other local media members were on hand to provide information. HottyToddy.com editors Water Lyle, Steven Gagliano and Adam Brown handed out information to those who approached their table. Alex McDaniel, editor of The Oxford Eagle, was also present.

Leaders of the Student Media Center, including Lana Ferguson, editor of The Daily Mississippian, answered questions about how to work for the award-winning campus newspaper. In addition to DM representatives, in the photo above are Meek School student leaders representing The Ole Miss Yearbook (Editor-in-Chief Marisa Morrissette and Photo Editor Ariel/Cobbert) and Rebel Radio (Music Director Thomas DeMartini and News Director DeAndria Turner). NewsWatch representatives could not attend the event because the event was scheduled for a time that conflicts with newscast production of their live show, but they had materials available about auditions.

Student Amanda Hunt helped sell adorable Meek School of Journalism and New Media T-shirts featuring the name of the school and Farley Hall.

Outside, there was a Meek & Greet jam session with Dr. Jason Cain, a Meek School professor, and HottyToddy.com. There was also a pretty long line of students waiting for a snow cone, perfect for a warm day.

And students Alexis Lee, Caroline Goodwin, Natalie Reed, Katie Baique and Addy Berry posed for a photo with an Instagram photo prop.

 

Meek School of Journalism and New Media is back in action

Posted on: August 21st, 2017 by ldrucker

We’re back in action at the Meek School of Journalism and New Media, and we have a great event coming up that all students who are interested in journalism, public relations and marketing might enjoy attending.

The Meek School of Journalism and New Media will host a Meek & Greet event welcoming students to campus Thursday, Aug. 24, from 2-4 p.m. We will have music, snow cones, a Snapchat Meek & Greet geofilter, photo props, representatives from student organizations and local employers.

It is a great opportunity to interact with other Meek students and faculty. If you are interested in majoring or minoring in journalism or integrated marketing communications, this is a great time to gather information and ask faculty members how you can get involved in the journalism and IMC programs.

Harold Burson, ‘Father of Public Relations,’ Named to SPR Hall of Fame

Posted on: July 25th, 2017 by ldrucker

Harold Burson, a University of Mississippi alumnus known as the “Father of Public Relations,” was inducted Friday (July 21) into the Southern Public Relations Hall of Fame in recognition of his decades as a giant figure in the industry he helped invent.

Burson, a 1940 Ole Miss graduate who has been described by PRWeek as the 20th century’s “most influential PR figure,” founded the powerhouse public relations firm Burson-Marsteller with Bill Marsteller in 1953. The firm created the concept of total communication strategies, which became the industry standard for decades.

Will Norton, dean of UM’s Meek School of Journalism and New Media, was among those who wrote a letter supporting Burson ’s nomination to the Hall of Fame. Norton notes Burson has had a long and exceptional career and brought honor to the profession. He’s also made enormous contributions to the success of the Ole Miss journalism school.

“We have worked with Harold to initiate the integrated marketing communications degree program at Ole Miss that now attracts nearly 1,100 majors to the Meek School,” Norton said. “His sage advice in developing the curriculum and his interaction with faculty and students have been crucial for the program’s gaining recognition from the Accrediting Council on Education in Journalism and Mass Communications.”

“Without the guidance of Harold Burson, the Meek School would not be what it is.”

A Memphis native, Burson was an exceptional student, so much so that he entered Ole Miss at age 15. When he was 19, he served as a combat engineer in the U.S. Army, and in 1945, he worked as a reporter for the American Forces Network and was assigned to cover the Nuremberg trials after World War II.

After leaving the military, he used a connection he had forged with an engineering firm, which became the first client of his new PR company. Later, Burson-Marsteller was born.

The PR business grew from there and for many years, Burston-Marsteller was one of only two major PR firms in the world. In 1969, Burson’s firm was making about $4.4 million a year, according to PRWeek, but by the early 1980s, revenue was about $64 million, and Burson was head of a firm with 2,500 employees in 50 offices worldwide.

In 1983, it officially became the world’s largest PR firm, with regional headquarters in New York, Sao Paulo, Hong Kong and London.

His firm handled several major accounts.  For example, it  help ed Johnson & Johnson with its response to the deaths of  eight  people who had taken Tylenol in 1982. The company was not faulted, but it assumed responsibility and took the product off the market and halted advertising.

Representatives showed complete transparency and openness and made themselves available at all times to answer questions. The  response to the Johnson & Johnson case led to Burson being credited with creating the template for crisis management.

The British government called on Burson-Marsteller ’s help  during  an epidemic of mad cow disease. He also counseled Union Carbide, the Three Mile Island nuclear plant after a famous meltdown in 1979 and BP after its Torrey Canyon oil tanker sank .

The Southern Public Relations Hall of Fame is co-sponsored by the Southern Public Relations Federation and Mississippi State University’s Department of Communications. The names of the Hall of Fame members adorn the walls in the Mitchell Memorial Library at MSU.

Inductees must have 25 years of professional experience that brings honor to the profession and show strong contributions to their organization, city, state or region, among other criteria.

Burson’s son, Mark, is an adjunct instructor in integrated marketing communication at UM. He accepted the recognition on behalf of his father, who could not attend the ceremony Friday.

Scott Fiene, director of the school’s integrated marketing communications undergraduate program, said it’s fortuitous for Ole Miss that the “father of public relations” got his start here.

“He’s counseled royalty and shaped the image of many top global brands , but he’s always remained involved and partnered with the university on so many projects,” Fiene said. “His influence on the profession isn’t just what he has accomplished, but on the lives he has touched and the students he has mentored.

“The seeds he has sown will live for generations to come.”

Rick Dean and Kristie Aylett, agency principals with The KARD Group, a PR and marketing firm based in Mississippi, also  were among those writing letters in support of Burson’s nomination .

“Kristie and I have studied and respected Harold’s contributions to our industry since we were students and, as professionals, we continue to use things learned from him,” Dean said. “To have played a role in Harold’s well-deserved nomination and induction into the Hall of Fame was our honor.”

Story by Michael Newsom

 

More than 300 graduate from Meek School of Journalism and New Media

Posted on: May 14th, 2017 by ldrucker

Saturday was a beautiful day to see more than 300 University of Mississippi Meek School of Journalism and New Media students in cap and gown congregate inside the Tad Smith Coliseum to receive diplomas during commencement exercises.

Meek School Dean Will Norton Jr., Ph.D., spoke to the audience of proud family members and graduates Saturday afternoon.

“We are delighted today to join with you in recognizing your loved ones,” he said. “332 students were eligible to participate in today’s festivities, but many completed their requirements in December, and some will complete their work in August. They may not be in the ceremony today.”

Norton also recognized Meek School faculty before introducing guest speaker J. Steve Davis, who Norton described as a “major player in the culture of the United States.”

Davis, who has worked in the world’s highest levels of marketing and advertising, has worked for powerhouse brands such as Crest toothpaste, Pampers, Dawn detergent, Scope mouthwash, Bounce fabric softener, Gillette Trac II razor blades and Tropicana premium orange juice.

“Make no mistake,” said Norton. “He is not Don Draper, one of the executives of the ‘Mad Men’ television series who worked and played at one of New York City’s most prestigious ad agencies at the beginning of the 1960s.

“Our speaker today is not (only) a great business man with great knowledge, he is a spiritual man, a man of wisdom. He grasped the great desires and needs of American people. His professional career has been exceptional. He is known worldwide as an uncommonly astute strategic marketing professional. He is revered at the highest levels of integrated marketing communications.”

Davis decided in 2002 to found and fund his own private equity consulting business in San Francisco. In the spirit of sticking his neck out, he named the company “Giraffe.”

The Nebraska native was a double major who earned a bachelor of arts degree from the University of Nebraska College of Journalism (with an emphasis in advertising studies) and the Department of Sociology.

He later became president of J. Water Thompson’s flagship Chicago office. The agency worked to brand Sears Die Hard and Craftsman products, created the Oscar Mayer Bologna and Hot Dog campaign, and the Kibbles and Bits campaign.

Steve was named Adweek’s Adperson of the year in 1995. Today, he resides in Santa Fe, New Mexico.

“Each of us were designed to serve, not to be served,” Davis said Saturday, as he talked about America’s selfie culture.

“Did you know there are over 2 billion Facebook users, who on average, spend over an hour a day on the site,” he said. “He or she checks her Facebook account, again on average, 47 times a day. How much of this truly connects us? How much separates us?”

Davis encouraged students to practice gratitude and set goals for their lives.

“Be uncommonly grateful,” he said. “It seems to be that, in spite of our collecting blessings and successes in this great country, we tend to be short on gratitude. I saw this time and again in my career.”

Davis believes gratitude is a habit one can cultivate instead of “some magnificently bestowed character of greatness received by a few souls.”

“Habit begins with practice,” he said, challenging the students to begin a daily exercise. “… Take out a blank piece of paper and write down 10 things that you are especially grateful for each day for a month. You’ll be amazed at just how easy it is to reach 300 things you’re grateful for in just a month. And if you aren’t sufficiently grateful now, you’ll be on the road to forming the habit of gratitude to carry through your life.”

To read more about where some of our Meek School of Journalism and New Media students are headed, check out this story.

  • Story by LaReeca Rucker

Meek School students prepare for graduation and the real world

Posted on: May 11th, 2017 by ldrucker

Insecurity, worry, tranquility, acceptance, and excitement. What do all these adjectives have in common?

They are the series of emotions college seniors feel leading up to graduation.

Most college seniors are often unsure about where they will go and what exactly they will do once they’re thrown out into the real world with only a diploma to prove their worth. Over the course of their four, or maybe five years, at Ole Miss, seniors have learned who they are as people and who they want to be once they enter the professional world.

In the days leading up to graduation, seniors are getting ready to walk across the Grove stage where they have spent so much time to receive their diplomas and officially become Ole Miss alumnae.

Elise Jones.

“I can’t believe how fast it has all gone by,” said Elise Jones, an upcoming Meek School of Journalism and New Media integrated marketing communications graduate. “It seemed like yesterday that I was being dropped off at my dorm by my parents and was first feeling some type of freedom.”

Ashley Quagliaroli.

Ashley Quagliaroli, an upcoming Meek School graduate from Atlanta, Georgia, is graduating with a double major in IMC and political science. As she gets ready to leave Oxford, she has decided to take a different route than immediately entering the work force. Quagliaroli will have a gap year between graduate school so that she can gain more experience in her field before pursuing a law degree.

“I’m so excited to be able to pursue my love for journalism and also be able to pursue my other love of law,” she said. “I have always struggled deciding between the two before I realized that maybe I am just meant to do both and find the happy medium later.”

Rachel Reimers.

Another upcoming Meek School graduate, Rachel Reimers, who is graduating with a degree in journalism, will continue her education at the University of Georgia before joining the workforce. Many college seniors are choosing to continue their education after gaining their undergraduate degree, hoping to find better paying jobs or higher ranking positions in their field.

“I’m hoping that by gaining my MBA, I will become more valuable to the professional world,” Reimers said, in regard to pursuing her MBA.

Elise Jones, an upcoming Meek School graduate with an IMC degree, has decided to move to Dallas, Texas, after graduation. Jones will be working as a marketing coordinator for an insurance company.

As Elise gains real world experience in Dallas, she hopes to become an entrepreneur.

“I’m extremely excited to make the move to Dallas,” she said. “I’ve loved my time here, but I’m ready to put everything I’ve learned to real use. This is a completely new chapter in my life, but I know I’m ready.”

Murphy Butler.

Murphy Butler, an upcoming Meek School IMC senior, has also decided to join the workforce. The New Jersey native will begin an internship with a travel lacrosse program in his home state.

“I’m excited to put my degree to use and combine my two passions, sports and marketing,” Butler said. “Before I begin my internship, I am going to relax for a little while and visit with friends and family.”

As Butler gains more experience in his field, he hopes to start a travel lacrosse program and become an entrepreneur like his mother, Chris Murphy.

“I’ve grown up with my mother having her own successful business and my father finding success in the sports world,” he said. “I’m hoping to one day be able to find a way to bring these two things together for myself.”

Chloe Riley, an upcoming Meek School graduate with a degree in journalism and a specialization in public relations, has decided to move to New York to become a business analyst. Though Riley’s degree is in journalism, she has found that her career path may not always completely align with her college degree.

Chloe Riley.

“I’m so excited to work with this company,” she said, “although what I’ll be doing is not quite journalism.”

As she begins to pack her belongings and say her good-byes, Riley is starting to realize how quickly her time at Ole Miss as gone by.

“I can’t believe that I’m about to be in the real world,” she said. “Leaving Ole Miss is so scary, because so much is changing in my life right now. I’m excited, but all this change is intimidating,” Riley said about her upcoming move to New York.

As college seniors graduate and move on to their next project in life, many are left in awe by how quickly their time at Ole Miss has gone by. From spending their first Saturdays in the Grove, to staying up all night for finals, upcoming graduates look back with fond memories of their time in Oxford.

As  Riley gets closer to her move, she offers words of wisdom to fellow Meek students: “Enjoy your time here because it’s fleeting,” she said. “Talk to your professors and really get to know them. Find an internship doing something you’re passionate about, and try not to stress too much about the future, because I promise everything will turn out the way it should.”

For more information about graduation, visit the University of Mississippi Commencement web page. 

  • Story by Nancy Jackson

UM students take top awards from Public Relations Association of Mississippi

Posted on: May 10th, 2017 by ldrucker

Photo caption: University of Mississippi public relations students were the only college students in the state recognized in the Public Relations Association of Mississippi Prism student competition recently. Pictured from left to right, are seven of those student winners: (front row) Rachel Anderson, a journalism and Spanish major from Chesapeake, Virginia; Christina Triggs, a marketing and corporate relations major from Sugarland, Texas; Emma Arnold, a journalism major from McKenzie, Tennessee; Hannah Pickett, an integrated marketing communications major from Houston, Texas; (back row) Alex Hicks, an IMC major from Meridian; Sarah Cascone, a journalism major from Thomasville, Georgia; and Cassidy Nessen, an IMC major from Katy, Texas. Not pictured is journalism graduate Maggie McDaniel from Columbus, Georgia. Photo by Stan O’Dell.

University of Mississippi public relations students won every award presented in the Public Relations Association of Mississippi student competition recently, and one student was named the best public relations college student in the state.

Journalism and Spanish major Rachel Anderson from Chesapeake, Virginia, was named PRAM’s 2017 Student of the Year, competing with nominees from five other universities in the state.

“Rachel was selected for her impressive record of excellence and drive in all areas such as her academic honors, PR-related organizations and experience, and for her activities on campus and in the community,” said Kylie Boring, PRAM’s director of student services. “She has acquired a skill set of talents that will help propel her into the public relations industry, and I am confident she will represent this industry to the highest standard.”

Anderson also won an award for her student work, as did five other students and one alumna. The awards were presented at the PRAM state conference in Hattiesburg April 24.

Students entered public relations campaigns they produced in Senior Lecturer Robin Street’s advanced public relations class. Each campaign required multi-media skills, including writing news and feature articles, shooting video and photos, creating digital media, planning creative events and conducting research.

“I was so proud that every student award presented went to one of our students,” Street said. “Our students demonstrated that they excel in the diverse set of skills needed in PR. That is a tribute to the preparation they received from all the faculty members at the Meek School.”

Awards were given at three levels, based on the number of points judges award each entry. The top award is the Prism, followed by the Excellence and Merit awards. Multiple students can win in the same category if they earn the required number of points.

Hannah Pickett, an integrated marketing communications major from Houston, Texas, won a Prism.

“Students from the University of Mississippi once again proved their knowledge and understanding of the public relations practice through their entries in the Prism Awards,” said Amanda Parker, PRAM’s vice president for awards. “The judges praised Prism Award winner Hannah Pickett for having an extremely creative and well-planned project, making it an excellent campaign all around.”

Excellence winners were Anderson; Emma Arnold, a journalism major from McKenzie, Tennessee; and Christina Triggs, a marketing and corporate relations major from Sugarland, Texas.

Merit winners were Sarah Cascone, a journalism major from Thomasville, Georgia; Cassidy Nessen, an IMC major from Katy, Texas; Alex Hicks, an IMC major from Meridian; and Maggie McDaniel, a journalism graduate from Columbus, Georgia, who now works as an account manager at Communications 21 in Atlanta.

For more information on the Meek School of Journalism and New Media, visit their website at http://meek.olemiss.edu or email MeekSchool@olemiss.edu.

Student Media Center celebrates successful year of work

Posted on: May 5th, 2017 by ldrucker

As graduation nears, many University of Mississippi’s Meek School of Journalism students who are enrolled in the journalism and marketing programs will be leaving us to pursue careers in their chosen fields. They will be missed.

To show our appreciation for their hard work and dedication this year, the Meek School held a Student Media Center end-of-the-year celebration Tuesday, May 2. The group photo is of graduating seniors, many of whom have worked in Student Media all four years.

Taylor Grocery catered the event. All photos were taken by The Daily Mississippian photo editor Cameron Brooks, an integrated marketing communications major.

New Course: Former UM student will teach students the psychology of sales in May

Posted on: March 30th, 2017 by ldrucker

Selling things involves psychology.

How do you get people to buy your product?

Why would they want to buy what you’re selling?

Those are two of the problems a new course offered by the Meek School of Journalism and New Media’s Integrated Marketing Communications Department will address in May.

IMC 362 Introduction to Sales will be taught by special guest Joe George, who has worked with Frank N. Magid Associates, Inc., a global media consulting firm.

George said he wants students to learn “that sales is an admirable profession, and that selling is a part of our everyday lives. Also, I want them to learn that no one wants to be ‘sold’ anything. But everyone loves to buy. What they buy is what the course is all about.”

George, according to his Facebook page, attended North Panola High School (in Mississippi) and the University of Mississippi. In the past, he was a lecturer at the Tippie School of Business at University of Iowa. 

“He taught during intersession a few years ago to rave reviews, and is coming back to Oxford in May to do it again,” said Scott Fiene, program director and assistant professor of integrated marketing communications.

Fiene said the course will cover the selling process.

“It will focus on identifying the real problems in a sales situation and review how to bring the right skills to bear on those problems at the right time,” he said. “It will cover the ‘how to’ and the ‘why to,’ and is based on information generated by the behavioral sciences.

“In other words, it looks at why people do the things they do, and how to use this knowledge to your advantage when placed in a selling situation.”

George once worked with Frank N. Magid Associates, a leading research-based strategic consulting firm that helps clients become profitable by solving problems and helping them take advantage of opportunities.

According to the company website, Magid strives to bring unique frameworks for solving problems and seizing opportunities to each engagement.

“We are unique because, for 53 years, we have carefully studied human behavior and how communication affects it,” the website reads. “We possess an uncanny understanding of what and how marketing and communication will motivate people to behave in certain ways. This understanding provides us with a unique consumer lens through which we approach each engagement.”

Magid leaders say they use their “expertise to help clients develop and market products and services and make investment decisions that align with consumer attitudes and expected behaviors.”

The company has offices in Minnesota, New York, Iowa, San Francisco, Los Angeles and Dallas.

George once worked as a lecturer at the Tippie College of Business at The University of Iowa. Tippie has 3,000 students and six academic departments, including accounting, economics, finance, marketing, management and organizations and management sciences. They have 48,000 alumni and are growing.

The Tippie College of Business was established eight years after the University of Iowa in 1847, according to the school website. The first “business” course offered there was Moral Philosophy, which examined the political economy, a subject that evolved to later include modern economics, finance, and commerce.

For more information about the IMC 362 Introduction to Sales course or other courses offered by the Meek School of Journalism and New Media, contact Fiene at safiene@olemiss.edu and visit the Meek School website at http://meek.olemiss.edu for more information about our programs.

  • Story by LaReeca Rucker, adjunct journalism instructor