The Meek School of Journalism and New media at the University of Mississippi will offer a few exciting new courses during wintersession and spring of 2018. From sports marketing, fashion merchandising and data literacy to crisis communication, pop culture criticism and audio editing, we’re offering a variety of unique journalism and IMC classes. Take a look at the list, and we bet you’ll find a topic that interests you.
IMC 580 – Topics in IMC II: Collegiate Sports Marketing
The course is offered MTWTF from 1-4:30 p.m. in Farley 202
Professional sports executive Scott Pederson will lead this dynamic course exploring how the world of collegiate sports has become a profitable multi-billion dollar industry. It’s more than just stats, favorite teams and trivia – students will examine how collegiate sports create impulses, sales and recognition. The dramatic growth of college sports over the past 30 years has motivated many to seek careers in this compelling field. Due to its status and importance in people’s lives, sports are considered a profitable and sustainable marketing communications source now utilized by virtually every industry.
IMC 361 – IMC Explorations I (Fashion Promotion)
Tuesdays 6-8:30 p.m. Farley 125
Joe Sherman, a former McRae’s merchandising executive, will explore with students the essential elements of the fashion industry with an emphasis on merchandising and buying. The course also will spotlight today’s trends and keys to successful marketing and branding.
IMC 362 – IMC Explorations I (Data Literacy/Intro to Big Data)
MWF 10-10:50 a.m. Bishop 108
Led by Dr. Jason Cain, this course teaches students how to properly read and interpret data-driven research and collect, analyze, and present data generated from online sources. Moderate proficiency in Microsoft Excel along with introductions to SPSS, R, and Tableau are also taught.
IMC 509 – Special Problems in IMC (Targeting and Testing)
T-Th 11 a.m. to 12:15 p.m. Room (To be announced)
Led by Dr. Robert Magee, targeting and testing students will learn how to use surveys to assess a market target’s attitudes and behaviors and how to use experiments to test campaign materials.
IMC 580 – Topics in IMC II (Designing for Print Publications)
MW 6:30-7:45 p.m. in Farley 10
Led by Instructional Assistant Professor Stefani Goodwiller, this advanced course will focus on design considerations for print publications, including magazines, brochures and posters. Students will learn about type management, nested styles, libraries, multi-page publications, color models and master pages. Students will also explore various types of printing technologies and learn how to produce the right kind of file for the appropriate printer.
IMC 591 – Explorations I (Crisis Communication)
T-Th 1-2:15 p.m. Farley 121
Led by Instructional Assistant Professor Debbie Hall, this course centers on addressing crisis communication professionally, including how to handle multiple stakeholders and public crisis conditions. The practical application of theories, strategies and tactics from a public relations perspective will be explored. Students will have opportunities to apply skills learned.
JOUR 362 – Journalism Explorations II (Criticism)
T-Th 9:30-10:45 a.m. Hume 112
In some cases, our credibility as reviewers is what lends us currency in the digital space. Led by Associate Professor Cynthia Joyce, students will learn about professional practices, ethics and standards for writing about the arts and pop culture. Students will also learn how to “cover” cultural works as more than just commercial products, and will be introduced to writings by Pauline Kael and Anthony Lane (film), Lester Bangs and Kalefa Sanneh (music), Ada Louise Huxtable and Christopher Hawthorne (architecture), Carina Chocano and Heather Havrilesky (TV and film) among others. Students will develop an appreciation for how meaningful criticism frequently challenges the status quo – as was the case with both jazz and hip hop, for example – and they may ultimately deepen their popular understanding of entire art forms.
JOUR 580 – Topics in Journalism II (Podcasting)
T-Th 4-5:15 p.m. Farley 138
Led by Assistant Professor Alysia Steele, students will explore the power of audio storytelling in a digital world. Pre-req: JOUR 375. The best multimedia stories have awesome audio. This class will help students with audio collection and basic production in Adobe Audition, and will focus solely on audio news and feature stories with a goal of producing award-winning content. Students will learn how to write scripts, create a concept for their own shows and produce audio stories to be pitched for Rebel Radio. Students will be required to purchase professional quality headphones and buy or rent a Zoom H1 recorder.
JOUR 591 Journalism Explorations I (Writing on Food)
Tuesday 2:30-4:45 p.m. Room (To be announced)
Led by Rien Fertel, this course will provide an introduction to reading and writing on the relationship between people and what they eat, cook, grow, serve, embrace, and disdain. It will cover the great cornucopia of food writing: personal essays, journalistic reporting, profiles, criticism, history and even the literature of recipes. Professor Rien Fertel has written for Garden & Gun, The Oxford American, and he recently published the book, The One True Barbecue.
JOUR 592 – Journalism Explorations II – Sports Broadcasting
Mondays 4-6:30 p.m. Lamar 126
Led by David Kellum, the “Voice of the Rebels,” who has served 38 seasons as the Ole Miss Radio Network’s play-by-play announcer for football and men’s basketball, this class will help you learn the presentation skills necessary for high quality sports announcing.