Posts Tagged ‘featured’
Data Day is back.
The Meek School of Journalism and New Media at the University of Mississippi will be hosting its fourth annual Data Day in Farley Hall’s Overby Auditorium Nov. 2.
Data Day is designed to expose UM students to data-driven storytelling and decision-making. The event gives students access to tools and methods that lead to data-driven journalism, content analysis, and digital marketing.
Dr. Jason Cain, event organizer, said Data Day helps students succeed in their careers.
“Understanding data and being able to communicate insights drawn from data has become an essential skill touching all areas of mass communication,” Cain said, “regardless of whether you’re in journalism, IMC, PR, or any other area related to the field.”
Not only does Data Day allow students to gain insight and understanding from top industry professionals, students network and learn from professionals.
“The Meek School hosts Data Day … to demonstrate that working with data is not just a purely analytical pursuit, but very often a creative one as well,” Cain said.
This year, students will hear from Erica Huerta, intelligence manager at Amazon & Whole Foods. Huerta has more than eight years of private sector experience in analytics where she developed strategies for companies such as Expedia and Home Depot.
Data Day will also feature Max Freund, managing editor of digital for The Gazette in Cedar Rapids, Iowa. He also teaches at the University of Iowa. Previously, Freund served as a product manager and web developer for Fusionfarm, a creative marketing agency.
“Data is everywhere,” Freund said. “And journalists need to learn how to wrangle, understand and, ultimately, visualize that data for the reading public. But that road is fraught with many dangers.
“Whether it is a misleading visualization, a complicated presentation, or simply the wrong analysis of the data, journalists must learn what ways work to visualize data, and what ways don’t.”
Freund will speak at 8 a.m., followed by Huerta at 11 a.m. Both events are open to the public.
A Meek School alumnus has been named deputy White House press secretary.
Check out this story by The Daily Mississippian about J. Hogan Gidley, 41, of South Carolina, who is a 1998 graduate of the University of Mississippi with a degree in broadcast journalism and minor in political science.
Media outlets have reported that White House Press Secretary Sarah Huckabee Sanders has confirmed Gidley’s position in numerous press reports.
See the NewsWatch video here.
Gidley is pictured below with Meek School faculty members Senior Lecturer in Journalism Robin Street and Dr. Jim Lumpp. He returned to the Meek School to speak to students several years ago.
Broadcast journalism students Annie Mapp and Kirsten Faulkner were on the sidelines of the Ole Miss vs. Vanderbilt game Saturday, Oct. 14, working the parabolic mic for the ESPN/SECN broadcast.
The mic is used to enhance the noise from the field to make those watching at home feel like they are at the game.
Meek School students are regularly invited to work as runners, production assistants and utility workers alongside the main production crews for sports telecasts.
It’s a great way to learn, earn a little money and have fun.
“I enjoyed every minute of it,” Faulkner said.
The Meek School of Journalism and New media at the University of Mississippi will offer a few exciting new courses during wintersession and spring of 2018. From sports marketing, fashion merchandising and data literacy to crisis communication, pop culture criticism and audio editing, we’re offering a variety of unique journalism and IMC classes. Take a look at the list, and we bet you’ll find a topic that interests you.
IMC 580 – Topics in IMC II: Collegiate Sports Marketing
The course is offered MTWTF from 1-4:30 p.m. in Farley 202
Professional sports executive Scott Pederson will lead this dynamic course exploring how the world of collegiate sports has become a profitable multi-billion dollar industry. It’s more than just stats, favorite teams and trivia – students will examine how collegiate sports create impulses, sales and recognition. The dramatic growth of college sports over the past 30 years has motivated many to seek careers in this compelling field. Due to its status and importance in people’s lives, sports are considered a profitable and sustainable marketing communications source now utilized by virtually every industry.
IMC 361 – IMC Explorations I (Fashion Promotion)
Tuesdays 6-8:30 p.m. Farley 125
Joe Sherman, a former McRae’s merchandising executive, will explore with students the essential elements of the fashion industry with an emphasis on merchandising and buying. The course also will spotlight today’s trends and keys to successful marketing and branding.
IMC 362 – IMC Explorations I (Data Literacy/Intro to Big Data)
MWF 10-10:50 a.m. Bishop 108
Led by Dr. Jason Cain, this course teaches students how to properly read and interpret data-driven research and collect, analyze, and present data generated from online sources. Moderate proficiency in Microsoft Excel along with introductions to SPSS, R, and Tableau are also taught.
IMC 509 – Special Problems in IMC (Targeting and Testing)
T-Th 11 a.m. to 12:15 p.m. Room (To be announced)
Led by Dr. Robert Magee, targeting and testing students will learn how to use surveys to assess a market target’s attitudes and behaviors and how to use experiments to test campaign materials.
IMC 580 – Topics in IMC II (Designing for Print Publications)
MW 6:30-7:45 p.m. in Farley 10
Led by Instructional Assistant Professor Stefani Goodwiller, this advanced course will focus on design considerations for print publications, including magazines, brochures and posters. Students will learn about type management, nested styles, libraries, multi-page publications, color models and master pages. Students will also explore various types of printing technologies and learn how to produce the right kind of file for the appropriate printer.
IMC 591 – Explorations I (Crisis Communication)
T-Th 1-2:15 p.m. Farley 121
Led by Instructional Assistant Professor Debbie Hall, this course centers on addressing crisis communication professionally, including how to handle multiple stakeholders and public crisis conditions. The practical application of theories, strategies and tactics from a public relations perspective will be explored. Students will have opportunities to apply skills learned.
JOUR 362 – Journalism Explorations II (Criticism)
T-Th 9:30-10:45 a.m. Hume 112
In some cases, our credibility as reviewers is what lends us currency in the digital space. Led by Associate Professor Cynthia Joyce, students will learn about professional practices, ethics and standards for writing about the arts and pop culture. Students will also learn how to “cover” cultural works as more than just commercial products, and will be introduced to writings by Pauline Kael and Anthony Lane (film), Lester Bangs and Kalefa Sanneh (music), Ada Louise Huxtable and Christopher Hawthorne (architecture), Carina Chocano and Heather Havrilesky (TV and film) among others. Students will develop an appreciation for how meaningful criticism frequently challenges the status quo – as was the case with both jazz and hip hop, for example – and they may ultimately deepen their popular understanding of entire art forms.
JOUR 580 – Topics in Journalism II (Podcasting)
T-Th 4-5:15 p.m. Farley 138
Led by Assistant Professor Alysia Steele, students will explore the power of audio storytelling in a digital world. Pre-req: JOUR 375. The best multimedia stories have awesome audio. This class will help students with audio collection and basic production in Adobe Audition, and will focus solely on audio news and feature stories with a goal of producing award-winning content. Students will learn how to write scripts, create a concept for their own shows and produce audio stories to be pitched for Rebel Radio. Students will be required to purchase professional quality headphones and buy or rent a Zoom H1 recorder.
JOUR 591 Journalism Explorations I (Writing on Food)
Tuesday 2:30-4:45 p.m. Room (To be announced)
Led by Rien Fertel, this course will provide an introduction to reading and writing on the relationship between people and what they eat, cook, grow, serve, embrace, and disdain. It will cover the great cornucopia of food writing: personal essays, journalistic reporting, profiles, criticism, history and even the literature of recipes. Professor Rien Fertel has written for Garden & Gun, The Oxford American, and he recently published the book, The One True Barbecue.
JOUR 592 – Journalism Explorations II – Sports Broadcasting
Mondays 4-6:30 p.m. Lamar 126
Led by David Kellum, the “Voice of the Rebels,” who has served 38 seasons as the Ole Miss Radio Network’s play-by-play announcer for football and men’s basketball, this class will help you learn the presentation skills necessary for high quality sports announcing.
UM PR students win top award from Southern PR Federation: Lantern award recognizes It Starts with (Me)ek campaign
A Meek School of Journalism and New Media campaign asking students to “just pause” before stereotyping others has won a top award from the Southern Public Relations Federation.
The Lantern award was presented in the internal communications category at the Southern Public Relations Federation conference in Tupelo Sept. 26. Awards are presented at three levels in multiple categories, and the Lantern is the highest level.
The winning campaign, It Starts with (Me)ek, was created and implemented by a team of 31 students led by Senior Lecturer Robin Street. Judges for the competition repeatedly praised the “great job” the team did.
ISWM was a week of speakers, programs and communications encouraging inclusion and respect while rejecting stereotypes based on race, gender, sexual orientation, disability, mental health, religion or other factors. UM alumnus Shepard Smith spoke at two of the events.
Student committee members enrolled in an integrated marketing communications course helped create the campaign. They met weekly to plan events, videos, communications, competitions and social media posts.
“Our students worked for months to plan and implement all the components of the campaign,” said Street, who taught the class. “They spent every Wednesday night in class and countless additional hours working on their individual tasks and assignments. I was so proud to see all their hard work and true dedication be recognized.”
Scott Fiene, assistant dean for curriculum and assessment and assistant professor, directs the IMC program at the Meek School. He attended the award ceremony with Street and several students.
“Our student team entered in the professional category,” Fiene said. “So they were judged, not by student criteria, but by professional standards. I noticed that they were the only students to win a professional award that night. The award exemplifies how well all our faculty prepare our students for their careers in journalism, public relations and integrated marketing communications.”
New Albany High School students visited the University of Mississippi’s Meek School of Journalism and New Media Student Media Center Sept. 21. They watched the live NewsWatch Ole Miss newscast, sat in on the daily critique with NewsWatch faculty adviser Nancy Dupont, and had a Q&A with Daily Mississippian editors. Shane Sanford of Ole Miss Sports Productions arranged the visit.