John Harrington @nscopy shares what he learned in his 40 years of single copy sales #MICACT7.
The magazine business has changed radically over the past two decades, and John Harrington has learned a lot.
Harrington, a partner of Harrington Associates, and the former editor/publisher of The New Single Copy, spoke Thursday afternoon in the Meek School of Journalism and New Media’s Overby Center auditorium on the topic: “Why I’ve Learned: A Personal Perspective.”
“Everyone here knows that magazines (industry) have undergone a shocking transformation in the last decade,” he said. He said leaders who work in traditional magazines now seem focused on developing new forms of media other than print.
“Their mission is to find ways to exploit, leverage .. their valuable magazine brands on these new media formats, and or platforms, such as mobile, video and other forms of apps,” he said. “Truthfully, as indicated, I am unqualified to offer predictions or guidance in any of those areas. However, all of these expanded magazine extensions will contain content, editorial, and hopefully that content will contain journalism.”
Harrington was one of more than 50 speakers who shared his thoughts about the magazine industry during the ACT 7 Experience at the University of Mississippi.
The conference, hosted by the Magazine Innovation Center at the Meek School of Journalism and New Media from Tuesday to Thursday (April 25-27), focused on the revival of the magazine industry in terms of publishing, advertising, creating content and distribution. The event also allowed students to network with industry professionals.
Created in 2010 by Samir Husni, Ole Miss journalism professor and Magazine Innovation Center director, the conference featured more than 50 speakers and 50 other attendees, including CEOs of major magazine and marketing companies, publishers, editors-in-chief and other industry leaders. Students were paired with industry professionals throughout event to learn directly from them.
Harrington addressed students at the conference:
“To the students, as your careers unfold, many of you will not necessarily be involved in writing in journalism contained in the future’s many multimedia formats, whether it be print publications like magazines and newspapers, or internet, … sites, apps or even presently unimaginable platforms,” he said. “However, whether you are in sales, in production, or in audience development, a.k.a. circulation and distribution, you will still be involved in journalism, which is what I always felt I was involved in for the past 40 years – first as the leader of a trade group, then as a publishing consultant, then as the publisher of a newsletter about the business.
“An ethical journalist acts with integrity and ethics of the Society of Professional Journalists,” he said. “The guidelines should not just be the goal of those who are essayists, writers, novelists, or writers of any kind. It should be a standard of all of you to be part of the machinery that produces the journalism and makes it available to the public.”
In this age of challenges, such as the blurring of church and state, political spin, alternative facts and fake news, Harrington said future journalists face enormous challenges.
“I would like to think that I followed this concept during my 40 years involved in magazines, but I also admit that it is not always easy,” he said. “The pressures and choices are not always clear. Often, they are very subtle. And few of the veterans of this experience can say we were always pure.
“However, let me praise the Magazine Innovation Center, the ACT 7 Experience, and magazine journalism students,” he said. “ACT has done much more than educate future generations of journalists. By exposing me to the creativity and energy of its students, it has given me a greater recognition of the significant role that our business, no matter what our contribution to it is, plays in a free society in our democracy, and in our responsibility to be true to its values. For that, I think the school and the students as well.”
Husni said there is no other event that involves this collection of experts with future industry leaders, our students.
“When they see students in the audience, they tell us stuff from the heart, and it creates an intimate atmosphere,” Husni said in a news release. “CEOs and freshmen students are on the same level of communication.”
All conference lectures were in the Overby Center Auditorium. They were free and open to the public, thanks to the support of industry leaders and their sponsorships.
Husni tells his students to leave an impact on the industry professionals they shadow, and some have.
At last year’s conference, Austin Dean, a senior integrated marketing communications major from Hammond, Illinois, shadowed Jim Elliott, president of the James G. Elliott Co. By the end of the conference, Dean was offered an internship at the company and spent his summer in New York working in the industry.
“For me, the benefits have been spending one-on-one time with publishers, editors and distributors, getting to know them and making reliable connections with them,” Dean said in a news release. “Dr. Husni does a great job at putting together this collective group of people and makes sure each of his students have someone they want to shadow.”
Ashlee Johnson, a senior integrated marketing communications major from Monticello, Arkansas, enjoys the intimate aspect of learning from both the guest speakers and Husni.
ACT 7 Experience attendees talk before the next presentation begins.
“Even people that work with these professionals don’t get to know them like we do,” Johnson said in a news release. “It’s a great opportunity and it’s good for professional development.
“Another great part of this conference is watching Dr. Husni interact with the speakers. He is so well-respected in the industry. He’s a hidden gem in Mississippi, and we’re lucky to have someone who cares so much about their students as a mentor.”
Students accompanied guest speakers on a trip through the Delta to experience magazines, music and Mississippi. The group traveled to the B.B. King Museum, Dockery Farms Historic District and Delta Blues Museum before ending the evening with dinner at the Ground Zero Blues Club.
Dinner on the Meek School grounds #MICACT7 serving the famous Taylor Grocery catfish.
“When I started the Magazine Innovation Center, it was at a time when everyone was saying print is dead and new media is in,” Husni said in a news release. “It’s not an either/or situation. Print, broadcast, digital, mobile, social media – it’s all journalism. The necessity will never change, regardless of the platform.”
“When magazines hire, they want writers,” he said. “The other stuff is great, but journalism is still what’s important.
“Magazine industry leaders are experience-makers. Reading a magazine is unlike reading something online. It’s an experience packaged together in your hand.”
To see a Storify of some of the event’s social media activity visit: https://storify.com/lareecarucker/act-7-experience/