The “It Starts with (Me)ek” campaign will launch April 19-25. During those days, programs will cover topics ranging from race relations and LGBT issues, to religion and mental and physical health challenges.
Prior to those days, though, students are asked to submit entries for several competitions that utilize the talents of both journalism and IMC students. Deadline for the competitions is April 7 at 8 a.m.
“The campaign’s theme asks students to just pause before assuming they understand a person based solely on that person’s race, gender, religion, sexual orientation, disability, mental illness or other factor,” said Robin Street, senior lecturer in IMC who is chairing the campaign. “One factor does not define who a person is.”
Journalism students can submit a feature story, essay, photo or video package about a person or topic related to diversity, stereotypes, inclusion and respect. The work should not be about the campaign itself. It might be about a person who has fought stereotypes, a person or organization who champions diversity, a personal experience or a lesson learned about stereotyping.
Students may enter original work in four categories: Best Print Feature Article, Best Broadcast Package Story, Best Editorial/Column/Personal Essay, and Best Photo (include an AP style caption).
Rules include: Print submissions should not exceed 1,000 words and should be submitted as an attached Word document. Photos should be sent as an attachment. Broadcast packages should not exceed two minutes. Upload videos to YouTube and send the link. Be sure your video is not marked private.
IMC students can create entries for two categories: a print advertisement and a Snapchat Geofilter. Entrants are encouraged to use the campaign theme color of purple and the existing logo, which they can obtain at https://www.itstartswithmeek.com/competition.
The ad can announce the campaign or convey the key points of the campaign. It should be in full color and sent as a PDF or JPG file.
For the Snapchat filter, download a template from the Snapchat website.
All winners will be announced at the opening ceremony April 19 at 10 a.m. Winning entries will be on the campaign’s website and possibly displayed in Farley Hall. The winning print and broadcast stories will be submitted to The Daily Mississippian/Newswatch for possible use. Students may be eligible for a possible prize to be determined.
The due date for all entries is April 7 at 8 a.m. Late submissions are not accepted. Send IMC submissions to Bess Nichols as an attachment at firstname.lastname@example.org. Send journalism entries to Robin Street at email@example.com. For more information, contact Street.
Tags: competition, diversity, featured, imc, inclusion, integrated marketing communications, It Starts With (Me)ek, journalism, LGBT, marketing, Meek School of Journalism and New Media, mental health, Mississippi, Ole Miss, Oxford, race relations, religion, respect, social media, stereotypes, University of Mississippi