Bachelor of Arts in Journalism
Looking for a career in new media? Whether you desire to be involved in broadcast or traditional print media, the classes and resources of the journalism school will help you find your niche and excel. With the general education/core curriculum requirements, founded in the liberal arts tradition, students are introduced to the fundamentals of knowledge. By offering varying emphasis tracks in editorial journalism, broadcast journalism, magazine service journalism or public relations, we can get you where you need to go professionally and provide the resources for living a meaningful and useful life.
Bachelor of Science in Integrated Marketing Communications (IMC)
The integrated marketing communications degree program is designed to teach students how to understand, engage, persuade and activate consumers. It includes the study of advertising, public relations, brand management and research into consumer insights, enabling students to build a customized toolbox of professional skills.
By focusing on the full spectrum of communication tools, with particular attention to interactive technology and media, IMC students discover consumers’ perceptions and demands and see “bottom-line” results on a global scale.
IMC students can specialize in:
- Media Sales and Management
- Magazine Publishing and Management
- New Media
Minor in Journalism
The requirements for the minor are:
- JOUR 101
- JOUR 102 or IMC 204
- Four other JOUR classes, including three at the 300-level or higher