Meek School students and profs spend summer learning

Ole Miss intern Taylor Leatherwood of Long Beach and Dr. Nancy Dupont in the WLOX newsroom.

Ole Miss intern Taylor Leatherwood of Long Beach and Dr. Nancy Dupont in the WLOX newsroom.

Professor Nancy Dupont spent part of her summer immersing herself in TV news as part of a Mississippi Association of Broadcasters Faculty Fellowship at WLOX in Biloxi.  She spent a week in the newsroom, sharpening her skills in writing, reporting and videography.“It was great to be at WLOX because that’s where I began my professional career 40 years ago, and some of my coworkers are still working there.  But the most valuable part of the fellowship was meeting the young journalists who’ve agreed to help Meek students succeed,” Professor Dupont said.  “These young people are thriving in a challenging new media environment our students will face in a few years.”

Some of the journalists agreed to come to Oxford to speak to classes, while others offered to do live internet video conferences in the coming semesters.  Christina Garcia is the new 6 and 10 o’clock primary anchor at WLOX-TV in Biloxi, but her path to an on-air job is somewhat unusual.  The way she did it may be the best example of what is required for success in a 21st century newsroom.
She studied print journalism at the University of South Alabama, interned at WKRG in Mobile and was hired as an online producer at WLOX in 2011.  Since then, she learned every job in the newsroom by any means possible, making herself an extremely valuable employee.  Her advice to students is as unique as her career.

Christina is so busy that we had to talk to her while she was putting on makeup for the 6′clock show with Meteorologist Mike Reader.

 

Fall PR/Social Media Internship, STYLE Advertising, Birmingham, Ala.

PUBLIC RELATIONS AND SOCIAL MEDIA INTERNSHIP OPPORTUNITY 

Located in Birmingham, Ala., STYLE Advertising is pleased to announce the availability of fall internship positions in the public relations and social media department. Founded in 1970, STYLE Advertising is a full-service advertising, marketing and public relations firm and remains the oldest agency in Alabama still operating under the same name for more than 40 years. Internship positions are from August 2014 until December 2014.

DUTIES AND RESPONSIBILITIES: 

 Assist agency public relations director, public relations coordinators and other staff in day-to-day tasks for clients

 Draft and distribute press releases

 Participate in client and staff meetings

 Contribute public relations and social media ideas for new business proposals and plans

 Update and maintain agency and client social media channels

 Perform clerical and administrative duties

 Compile and maintain media contact lists

 Write and edit copy for newsletters, blogs and brochures

 Coordinate with media as assigned, in development of appropriate news stories

QUALIFICATIONS: 

 Recent graduate or current student of a public relations, marketing or communications program

 Possess interest in public relations and social media

 Knowledge of AP style

 Experienced with social media outlets such as Facebook, Twitter, Instagram and Pinterest and be able to understand the role each can play in a business’ marketing strategy

 Knowledge of Hootsuite a plus

 An innovative self-starter with problem-solving skills, creativity, ambition and a strong work ethic

 Possess a high degree of professionalism

 Ability to execute multifaceted tasks

 Ability to exercise independent judgment and strong attention to detail

 Have exceptional written and verbal communication skills

 Live in or near the Birmingham area and have own form of transportation

To apply, please send a resume and cover letter to kirsten@styleadvertising.com or call Kirsten Ebert at (205) 503-5929.

Neely TuckerNeely Tucker reading from his recently published novel, “The Ways of the Dead” at Off Square Books. Tucker is an alumnus who wrote 14 years for The Washington Post.

http://meek.olemiss.edu/2014/07/09/7412/

Fall Marketing Internship, ‘stache media

Fall 2014

Sept. 2 – Dec. 12, 2014

We are looking for college interns to be part of ‘stache media’s Lifestyle Marketing program known as ‘stache lifestyle reps. Interns will help develop marketing plans tailored for their community using grassroots promotion. Our structured internship program is designed to be an interactive and educational marketing experience.

Responsibilities as a ‘stache lifestyle rep will include, but are not limited to:

·         Learning about and participating in marketing campaigns to create awareness for artists

·         Attending regularly scheduled conference calls to learn marketing techniques/trends and about the music industry

·         Developing online marketing strategies through social media

·         Attending and recapping concert events

·         Developing reports of marketing efforts

‘stache lifestyle reps dedicate 12-18 hours a week to this internship.

To learn more & apply, please visit: http://www.stachemedia.com/lifestyle

We run our internship 3 times per year; fall, spring, and summer semesters

QUALIFICATIONS:

·         Candidates must be currently enrolled in a college or university

·         This is an unpaid internship. Candidates must be eligible to receive college credit for an internship

·         Display strong written and verbal communication skills

·         Focused, hard working, reliable and dedicated

·         Ability to work independently, follow direction from supervisors, and meet deadlines

·         Passion for music, marketing, communications, and social media

·         Prior street team or street marketing experience is a plus

·         Outgoing personality

·         Offer creative insight to projects, demonstrate ingenuity and an eagerness to learn

·         Possess excellent computer skills and strong organizational skills.

COMPANY OVERVIEW:

‘stache media is a full service marketing agency specialized in music. ‘stache media launched in 2009 as a stand-alone agency operating out of the NYC headquarters of RED Distribution, an award-winning division of Sony Music Entertainment. ‘stache media provides services in online marketing & publicity, college lifestyle marketing, advertising, social media & consumer research, brand & partnership marketing, radio, video promotion and creative production. ‘stache media has served a multitude of artists within the RED and Sony Music Entertainment fold.

RED & ‘stache media label partners include: Broken Bow Records, Communion, Red Bull Records, Downtown Records, Ultra Records, Equal Vision Records, Fader Label, Fearless Records, Reach Records, Last Gang Records, Eleven Seven Music, Century Media, Fat Possum, Arts & Crafts, Big Picnic, Loud & Proud Records, Descendant Records, Megaforce Records, Metal Blade Records, MOM + POP, Nacional Records, Razor & Tie, Thirty Tigers,  Victory Records.

Brand partners include: Onkyo, Sony Electronics, C3 Presents, Red Bull, Vita Coco and more.

Recent RED and ‘stache media releases include:  AWOLNATION, Ingrid Michaelson, Dirty Heads, Rebelution, Steve Aoki, Lecrae, Trampled By Turtles, Nick Cannon, Chase Rice, Jason Aldean, Anberlin, Bear Hands, Lucius, Sleigh Bells, Kaskade, Mack Wilds, St Paul & The Broken Bones, Joe, Joey Bada$$, The Lone Bellow, For Today, Kevin Drew, Pixies, Dustin Lynch, Elliphant

 

Kevin Cooper.MPAKevin Cooper, an executive with Boone newspapers and an owner of The Oxford Eagle, at the Mississippi Press Association convention in Biloxi.

http://meek.olemiss.edu/2014/06/24/7399/

Policinski and BruceGene Policinski, vice president of the Freedom Forum, and Layne Bruce, executive director of the Mississippi Press Association, visit after Policinski’s speech on the status of the First Amendment.

http://meek.olemiss.edu/2014/06/24/7396/

Writer Internship, Lee County School District

The Lee County School District is seeking an intern to write articles for and about the district.

Contact:

Shey Edwards – MSIS/Public Relations
Lee County School District
1280 College View Drive
Tupelo MS 38804
662-841-9144
662-871-7842

News Anchor, WLBT-TV3, Jackson, Miss.

WLBT-TV3 in Jackson is accepting applications for a news anchor position. The ad says “successful candidate must be ready to do it all – anchor, report, shoot, edit, go live, tweet, etc. Bachelor’s degree and previous experience required. The application portal is https://careers-racommedia.icims.com.

 

Charbonneau joins FedEx in Memphis

Melissa CharbonneauMelissa Charbonneau has joined FedEx in Memphis as director of Crisis Communications. In her new role, she will lead the team of external communicators charged with planning for and executing external communications strategies that protect and defend the company’s reputation.  

Charbonneau most recently served as the director of media outreach for NATO’s International Security Assistance Force (ISAF) strategic headquarters based in Kabul, Afghanistan. There she led a team of six civilian and military staff who coordinated key leader media interactions with war correspondents (including The Associated Press, BBC, Reuters, Washington Post and others) and facilitated battlefield and press tours.

Charbonneau is perhaps best known for her many years as an on-air White House correspondent for the Family Channel and CBN News, where she landed exclusive television interviews with President George W. Bush, First Lady Laura Bush, Bono, Morgan Freeman and Eli Manning.
In addition, during her time in Washington, D.C., Charbonneau served as a media event planner for The National Press Club (NPC). In this capacity, she managed a team of 15 or more journalists and public relations professionals who executed more than 50 events a year for the nationally televised NPC luncheon series.

A native of Hattiesburg, she graduated from the University of Mississippi with a bachelor of arts in broadcast journalism and holds a master’s degree in public policy/print journalism from Regent University. Charbonneau has earned numerous awards during her career including The Joint Civilian Service Commendation Award and the Department of Army Commander’s Award for Civilian Service.

During her free time Charbonneau serves as an advisor to the George W. Bush Center’s “Afghan Women’s Project” to highlight successes and advances of Afghan women. She also enjoys adventure travel such as elephant caretaking in Thailand, kayaking in Alaska and horseback riding across Ireland in addition to video and print photography, and international cuisine cooking.

Ole Miss Agency wins $2,000 award in AT&T Challenge

Students from the Meek School of Journalism and New Media placed second in a recent AT&T student competition.

Students from the Meek School of Journalism and New Media placed second in a recent AT&T student competition.

The Ole Miss Agency student marketing group won second place and a $2,000 award in the EdVenture Partner AT&T SEC Campus Brand Challenge.

The University of Mississippi students created and presented an integrated marketing campaign to AT&T to introduce and market the new SEC network on AT&T’s U-Verse services. The campaign is a part of the AT&T Campus Brand Challenge, a program designed to provide students with real-world business experience by designing and implementing an integrated marketing communications plan.

“I didn’t know that I could do so much,” said JJ Townsend, campaign strategy director for the Ole Miss Agency. “I have learned a lot about working on a marketing campaign from start to finish and everything in between. I cannot wait to see the hard work coming to life.”

The campaign was designed to increase awareness and purchase of AT&T U-verse TV and the new SEC Network, which is set to launch in August. The Ole Miss plan features several innovative and engaging tactics to increase awareness of AT&T U-verse by highlighting its features.

The campaign includes the characters Harry and Jerry. Harry has U-verse. Jerry does not. Both characters are avid SEC fans, but only one can win the title of “best SEC fan.” The campaign encourages Twitter users to select whether they are #TeamHarry or #TeamJerry by following @YTYT_OleMiss on Twitter.

Each of the six schools participating in the AT&T Campus Brand Challenge is competing for an opportunity to present its ideas to AT&T executives at the term’s conclusion.

The Ole Miss Agency is a student-run marketing agency composed of students from the UM School of Business Administration and the Meek School of Journalism and New Media. The agency branched off of the Ole Miss Marketing Association in 2013.

Members of the agency from the journalism school who worked on the project include Chun Wu, a graduate student in the integrated marketing communications program, and Tiffany Odom, a senior IMC major from Richton. Wu led and presented the research that served as the foundation for the campaign, and Odom created the public relations portion of it.