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IMC Connect! Offers Industry Insights, Career Preparation Tips

Posted on: March 4th, 2024 by msross
IMC Connect! panelists take the stage inside Farley Hall.

IMC Connect! panelists take the stage inside Farley Hall.

 

OXFORD, Miss. – Several of the nation’s top communications professionals will share insights and offer advice to students later this month at the third IMC Connect! Conference at the University of Mississippi.

The event, hosted by the School of Journalism and New Media, is set for March 25-27 at various locations across campus. It is a student-led event that provides opportunities for students to connect with communication leaders from well-known brands representing different industries. IMC Connect! is recognized as an official University of Mississippi 175th anniversary event, supported by the Provost’s office. 

“This will be my third year attending IMC Connect!, and I’m excited to hear from all the guest speakers this year,” said Caroline Tibbs, a senior integrated marketing communications major from Diamondhead, Mississippi. “Every IMC Connect! session I’ve attended over the past few years have been informative about potential career options and much more. I’ve learned many great job tips and advice.”

Students enrolled in Dr. Amanda Bradshaw’s event planning class, including Tibbs, organized the conference.

“Through planning IMC Connect!, students learn the invaluable lesson of how to remain productive and make progress despite uncertainty. This includes how to pivot in real time due to the unexpected challenges that arise when you have a catering quote come in too high, a speaker unexpectedly back out, or sponsor come on board at the last minute—all of which has happened this year alone,” said Dr. Bradshaw. “Our students are learning the life skills of not only event planning and logistics, but also professionalism, stress management, and the art of flexibility, which is required behind the scenes when planning events of all sizes.”

The panelists, many of whom are Ole Miss alumni, represent leading corporations and organizations, including: 

 

  • Leslie Westbrook, Owner, Leslie M. Westbrook & Associates
  • Tiffannie L. Hedin, Corporate Communications Manager, Toyota of Mississippi
  • Marti Powers, Vice President of Communications, Boeing Defense, Space & Security
  • Kendra Evelsizer, Communications Branding and Operations Specialist, The Boeing Company
  • Jennifer Anderson, Chief Marketing Officer, C Spire
  • Will Kiss, Senior Director, Media Relations, National Football League’s Las Vegas Raiders
  • Chris Chiames, Chief Communications Officer, Carnival Cruise Line
  • Elizabeth Whittington, MBA, APR, Director of Executive Communications, St. Jude Children’s Research Hospital
  • Jenny Robertson, Senior Vice President, Integrated Marketing and Communications, FedEx
  • Yanique Woodall, Vice President, Corporate Affairs & Strategy Communication, CVS Health 
  • Amanda Brown-Olmstead, Founder, A. Brown-Olmstead and Associates
  • Radina Russell, AU.S. Chair, Corporate Affairs Advisory & General Manager, Atlanta Southeast Market, Edelman
  • Victor R. Scott II, IMC Executive 
  • San Sharma, National President, Public Relations Student Society of America (PRSSA)
  • Jeffrey Young, Vice President, Marketing & Communications, National Hot Rod Association
  • Steve Holmes, Emcee
  • C. Heidi Grether, Former Communications and External Affairs Lead, Deepwater Horizon Response, BP/Swift Worldwide Resources
  • Lisa Houghton, Consultant, WPNT Communications
  • Kelley Hunsberger, Managing Director, Red Window Communications
  • Lucy Schultze, CEO and Founder, Red Window Communications
  • Rita Men, Ph.D. APR, Professor – Department of Public Relations and Director of Internal Communication Research, University of Florida 
  • Holly Overton, Ph.D., Associate Professor in the Department of Advertising/Public Relations, Director of Research for the Arthur W. Page Center for Integrity in Public Communication, Pennsylvania State University
  • Todd Holmes, Ph.D., Associate Professor and Head of the Entertainment Media Management Program, California State University of Northridge
  • Brett Robertson, Ph.D., Assistant Professor, School of Journalism and Mass Communications, University of South Carolina

 

This year’s event serves as a district conference for the Public Relations Student Society of America, allowing students and faculty from other universities across the country to visit Oxford. 

Oakley Weedle, Vice President of Chapter Development for the PRSSA National Committee, attended the event last year and said, “IMC Connect! is always the best event of the year. Ole Miss does an incredible job putting together programming that integrates both regional and global perspectives to help students launch their career in media. If you’re out of town, Oxford is a charming town at the intersection of business and southern sweetness. As the Vice President of Chapter Development for the PRSSA National Committee, I am thrilled to extend an invitation to join us at this transformative event. IMC Connect! is not just an opportunity to learn—it’s a gateway to the future of media and public relations. I look forward to sharing this extraordinary experience with you at the PRSSA Southeast District Conference.” 

 

Students in the event planning class work to plan every detail of the 3-day conference.

 

Panelists will provide insights related to crisis communication; branding and visual communication; internal communications; corporate social responsibility; diversity, equity and inclusion programs; and navigating a media landscape with artificial intelligence, deepfakes and other emerging concerns.

A session on “The Playbook for Success in Sports Communication” is set for Tuesday, March 26th in the South Club of Vaught-Hemingway Stadium.

“I am looking forward to this opportunity to hear Will Kiss from the Las Vegas Raiders talk about his expertise in sports marketing. I am intrigued to learn about the insights of the NFL and what goes behind the scenes of game days that we don’t see on tv,” said Tatum Chenen, a senior integrated marketing communications major from Middleburg Virginia that is planning the sports panel. 

Another session that tackles timely challenges is “The Power of Trust: Unleashing AI in Modern PR Tactics,” with discussion focusing on the use of ChatGPT, Photoshop Beta and other AI platforms. This session is slated for Wednesday, March 27th at The Inn at Ole Miss in the Ballroom

Attendees are encouraged to follow @olemissjourimc on Instagram for program updates. Check out the conference website for schedule updates and other information. The event going paperless with the program to promote sustainability; thus, the full agenda, maps, speaker contact information and direct messaging service, and more can all be found on Whova. 

The conference is free to Ole Miss students, faculty and staff and can register here. For out-of-town guests, register here. Attendees can also reserve a room at the conference venue, The Inn at Ole Miss, here. 

 

By Carleigh Holt Harbin

Q&A with Olivia Moore

Posted on: November 16th, 2023 by msross

Olivia Moore

“My name is Olivia Moore. I am from Starkville, MS, and I plan to graduate in 2026. I am a sophomore Journalism major. Since coming to Ole Miss, I have become actively involved in the Baptist Student Union where I currently serve on the leadership team. I also serve as a social media assistant for the SOJNM, creating photo and video content for our platforms. I love sports and I photograph Ole Miss Athletic events for 247Sports!”

Why did you choose to attend UM? 

I decided to come to Ole Miss my junior year in high school, and I chose to come here because Ole Miss has an outstanding and well-recognized School of Journalism. While all aspects of journalism are important, I think the most important thing that I would tell a high school about journalism is that they need to become a good writer.   

 

Why is your school/department a special place? 

The professors, administrators, and other journalism majors make this department special. Since the beginning of my Freshman year, I have always felt welcomed and at home here. As a matter of fact, as a Freshman, I was hired as a photographer for the School of Journalism. 

 
 

 

What do you hope to do after you graduate? What are your career goals/plans after graduation? 

After graduation, I hope to work in Sports Journalism. I would really like to work in broadcasting for the SEC Network, but I also remain open to working in both print and photography. I am also open to going wherever these job opportunities may take me. 

 

Apart from school, how do you spend your time in Oxford? What are your hobbies, favorite places to go, etc.? 

In my spare time in Oxford, I enjoy playing pickleball and hanging out with friends. Also, as an avid sports fan, I do attend as many Ole Miss sporting events as possible. I love football, basketball, baseball, and softball. 

 

What are some dream travel destinations? 

Regarding travel, I have gone on mission trips to both Belize and Victoria Island, Canada, and I would love the opportunity to go back to both places. After graduation, I hope to take a trip to Africa.  

Q&A with Verlecia Gavin

Posted on: November 16th, 2023 by msross

Verlecia Gavin

“I love meeting new people, being exposed to new opportunities, and finding new ways to get better at the things I love. I’m studying Integrated Marketing Communications. I chose this major because I felt that it would best teach me how to work in media, and it definitely has. IMC has taught me how to successfully communicate on multiple platforms. I want to be a news reporter/anchor once I graduate, so I think this knowledge along with other opportunities I’ve had at the university will help me get there.”

Verlecia Gavin

Why did you choose to attend UM? 

I chose UM because I was originally a journalism major, and UM has the best journalism program in the state. 

 

When and how did you choose your major(s)/minor(s)? 

The spring semester of my freshmen year, I realized the journalism curriculum was not for me, but I knew I wanted to work in that field. I talked to my advisor about what I should, and she told me about IMC program. For a classroom setting, the curriculum seemed a little more interesting to me, but it still allowed me to pursue all of the opportunities the School of Journalism and New Media had to offer. 

 

What would you tell a high school student about your major? What is most important for them to know if they’re interested in pursuing that field of study? 

I would tell a high school student that IMC is very hands-on, and there are so many different things you can do with it. One thing that is important is to take advantage of every opportunity and never miss a chance to network. This field relies a lot on connections. 

 

Why is your school/department a special place? 

My department is special because professors make effort to connect with their students. Once you get to your skills classes, there only 20 people, so it’s easy to get to know other students in the department and your professors. 

 

What are your 3 favorite things about your major/department at UM? (keep these short and brief). 

Networking opportunities, welcoming environment, and smaller classes 

 

Can you tell me about a professor or a class you’ve taken that has had the most impact on you? 

Professor Sparks is the first professor that comes to mind. I connected with her the most, and it’s clear that she genuinely cares about her students and their futures. 

 

What has been one of your most memorable or enjoyable moments at UM? 

I think one of my most memorable moments was Homecoming last year. I didn’t go to the game, but the tailgate was so much fun. It was so cold, but I was having so much fun I didn’t care. 

 

What do you hope to do after you graduate? What are your career goals/plans after graduation? 

I hope to become a news anchor and or reporter once I graduate. My goal is to eventually become a news anchor for Good Morning America. 

 

Apart from school, how do you spend your time in Oxford? What are your hobbies, favorite places to go, etc.? 

I just like to do things with my friends. We could just hang out at someone’s apartment having a karaoke night or have a random night on the square. The unplanned nights are always the best nights. 

 

What is one thing you wish you knew as an incoming freshman that you’d tell your past self (about the general college experience)? 

Don’t be afraid to put yourself out there. You have to take the initiative to meet new people. 

Q&A with Brady Wood

Posted on: November 16th, 2023 by msross

Brady Wood

“I am a current senior studying Integrated Marketing Communications with specialization in Visual Design and a minor in General Business! Besides the SOJNM Ambassadors I am also involved in many different areas around campus. Examples include: The Pride of the South Marching Band, The Ole Miss Baptist Student Union, Ole Miss Orientation, and others. I was also recently elected as the 2023 Homecoming King!”

Why did you choose to attend UM? 

I chose the University of Mississippi as my home because of the people. When they talk about ‘The Ole Miss Family,’ they mean it. I knew when I visited our beautiful campus that it would be easy to make this my home away from home! 

 

When and how did you choose your major(s)/minor(s)? 

I did a program called DECA in high school, which consists of different business competitions. When I would compete, I realized that I really enjoyed the content that I was talking about. After I talked to my high school DECA director, she referred me to the IMC program here at Ole Miss and I have never looked back since! 

 

What would you tell a high school student about your major? What is most important for them to know if they’re interested in pursuing that field of study? 

I would tell them that if they have any creative interest, whether that be writing, photography, etc., there’s a way to integrate that into what we do. Don’t be afraid that you would have to give up your interests when choosing this major because there is probably some way you can put them together! 

 

Why is your school/department a special place? 

The SOJNM is a special place because every time I enter Farley it feels like home. I have not had a single class in Farley where by the end of it I didn’t meet at least five new people that I could call my friends. Farley means family.

 

Can you tell me about a professor or a class you’ve taken that has had the most impact on you? 

Chris Sparks, who taught my Account Planning class, will forever hold a special place in my heart. Her passion for the subject showed in every single class, and that passion fueled my own. 

 

What has been one of your most memorable or enjoyable moments at UM? 

The Sugar Bowl in 2022 with the band was the best week of my life. Being able to explore New Orleans and play in a parade down the French Quarter is one of my favorite things I have gotten to do at this university. 

 

Apart from school, how do you spend your time in Oxford? What are your hobbies, favorite places to go, etc.? 

My favorite things to do include coffee shop trips, jam sessions with my friends, and watching the sunset! 

 

What is one thing you wish you knew as an incoming freshman that you’d tell your past self (about the general college experience)? 

The people you meet when you first get to college may not end up being your best friends- and that is so okay! Just like everything, friends come with time, and you want the best that you can get, so do not try to rush them! 

Join the Club(s)! A Look at Our Student Organizations

Posted on: August 26th, 2021 by hbvines

If you are a student who wants to get more involved, whether that be as a radio DJ or in an advertising club–The School of Journalism and New Media has something for you! Check out our student organizations who are currently looking for people to join their team:

The Ambassadors

The Ambassadors are a great way to be of service to the SOJNM and also provide excellent networking opportunities not just with our own faculty but also with any guests the school may host.

Apply

Rebel Radio 92.1

Rebel Radio is looking for talented on-air personalities to serve as DJs and News/Sports Reporters for Rebel Radio…one of the few high-powered, commercial, student-run radio stations in the country.

Apply

The Daily Mississippian

The campus newspaper, The Daily Mississippian, is hiring news reporters, arts and culture reporters
and sports reporters. Positions are PAID! Application deadline: Sept. 9

Apply

NewsWatch Ole Miss

NewsWatch is the student-led broadcast at Ole Miss. They are currently hiring correspondents, news anchors, and sports anchors/correspondents.

Positions are PAID!
Applications open until Sept. 3​

Apply

UM Ad Club

The UM Ad Club, led by IMC professor Chris Sparks, is dedicated to teaching students about best advertising practices and techniques. UM Ad Club will get to hear from industry professionals and learn from their experiences AND get hands-on mini-projects to grow your portfolio and practice collaboration.

Perks include:

  • Education and Professional Development
  • Scholarship Elegibility
  • Be Part of the American Advertising Federation (AAF)
  • Join the Executive Board!
Apply

The Ole Miss Yearbook

The Ole Miss Yearbook is currently looking for someone to fill the following positions:

Photo Editor-The photography editor is responsible for the quality and content of all editorial photographs printed in the yearbook and on the website. The photo editor has the opportunity to take photos at sporting events (Ole Miss football, basketball, baseball games, etc.) as well as opportunities to produce photojournalism projects. The photo editor is responsible for ensuring that all editorial photos are of the highest quality possible before they are published. This position will also take full responsibility for the management of photos in uploading them to the yearbook server to be placed on the website and in the book. 


Online Editor– Work closely with editor-in-chief in branding and creating content for the website. Manage online staff to produce regular content.

These are both paid positions.

If you are interested, please contact Maggie Culver, Editor In Chief, via email at ‘theolemisseditor@gmail.com’ or via text (205) 919-8893.

Apply

Ole Miss SND

The Ole Miss chapter of the Society of News Design meets monthly, discussing all things graphic design. Meetings consist of design tutorials, like magazine layouts, invitations, and resumes, as well as meeting and learning from the industry’s best. This organization is for everyone, no matter your graphic design experience. 

Fill Out Interest Form

Ole Miss AMA

Ole Miss American Marketing Association is the student chapter of the national American Marketing Association.  It provides students the opportunity to get involved, network with peers, and learn from communications and marketing professionals. It’s more than just a great résumé builder. From LinkedIn workshops to national competitions, this organization helps students gain insight into industry and careers.

Contact Faculty Adviser

PRAM

The Public Relations Association of Mississippi consists of approximately 600 public relations professionals from advertising and public relations agencies, corporations, nonprofit organizations, government, education, industries and others. PRAM is a source of expertise and inspiration, and a forum for networking with public relations practitioners throughout the state and the region. PRAM also:

• Sponsors annual workshops and conferences

• Organizes the annual PRism Awards

• Fosters greater knowledge of the public relations field

• Supports the public relations code of ethics

Contact Faculty Adviser

Integrated marketing communications student discusses her life and education journey during summer IMC class

Posted on: July 24th, 2021 by ldrucker

It won’t be long until students are back in classes at the University of Mississippi, but right now, summer classes are in session. Professor Mark Dolan’s IMC 205 class welcomed Nikki Daost last week, who discussed her education and career path in integrated marketing communications (IMC). This story was written by Paige Case, a student in Dolan’s class.

Nikki Daoust

Nikki Daoust

By Paige Case

Born in Quebec, raised in California, and now living in Mississippi, Nikki Daoust, a 23-year-old graduate student at The University of Mississippi,  has traveled her whole life.

“I travel a lot with my family. For birthdays and Christmas we go on trips and just do small gifts. Traveling together means more,” Daoust says.

While earning her integrated marketing and communications undergraduate degree at the University of Mississippi, Daoust studied abroad her junior year for six months in New Zealand. Although Daoust has traveled far and wide, she always finds her way back home to Oxford.

In New Zealand, she interned at All Heart NZ, a nonprofit organization, where she worked on branding and marketing. After her internship, she finished her undergraduate degree in 2020 and was ready to see where she would go next.

Then the pandemic hit and Daoust’s plans to travel were put on pause.

She voyaged off into a new kind of journey when she learned that Ole Miss is one of the few colleges offering a graduate IMC program. Furthering her knowledge of IMC led Daoust to explore the benefits of staying in Oxford by enrolling in the graduate program.

Her original plan was to graduate from Ole Miss and travel. She wanted to work for companies outside of Mississippi and even toyed with the idea of returning to have a temporary stay in New Zealand.

Although Daoust didn’t travel geographically, she explored different possibilities for her future by using the graduate program as her transportation to deepen her education.

The graduate program lets students dive in more on a specific area of their choosing within IMC and gives students the responsibility of being in charge of graphic design, writing, marketing, and more. It’s a two year program where students are able to work at any of the university’s departments or off campus.

“I interviewed for the School of Education, and they said they wanted a lot of videos and just ways to contact students and get involved and all that. Seems like there’s a lot of stuff for me to do here. I’ve always liked graphic design and just a way to be creative,” Daoust says.

Daoust took on the job of marketing and communications at the School of Education where she redesigned their magazine, revamped their website, put their interviews together with stories, and created an online toolbox for outlining how to market the university’s brand. With a 20-hour work week, Daoust primarily works on their graphic design, bringing out the passion she had when she was younger.

Although she was excited to start a new journey, that excitement came hand-in-hand with nervousness. “When I first got the job, I was really worried that I didn’t know anything about the School of Education or education as a whole. I’m not a teacher. I was kind of thinking that I was going to be jumping into something that was completely unknown to me, but everyone there is super friendly,” Daoust says.

Working on the School of Education’s magazine and website gave Daoust a chance to take hold of her creativity and apply it to marketing something she knew little about.

“It’s kind of nice being one of the only people in charge of marketing and communications because it gives me a little bit more creative freedom, and I just get to express myself, even though it’s limited to the university’s branding,” Daoust says.

In addition to the work she’s done on the magazine and website, she also helps contribute to the School of Education’s Instagram. “When I first started, we were trying to grow our social media presence,” Daoust explains.

She managed the Instagram account by posting on it and improving it based on the analytic data. “We have weekly meetings. We see if there’s an increase or decrease in what we’re posting,” Daoust says.

Daoust said some of the most enjoyable benefits about her work, which is primarily done on her computer, are the flexibility of deadlines and the ability to work at home with her beloved cat, Gertrude. While she works, she manages her coursework.

Daoust plans to graduate in 2022 with her masters in integrated marketing communications, which is sure to lead her on a new adventure. “I realized that there’s a lot more I need to learn, and I’m not really done with IMC yet,” Daoust says.

Paige Case

Paige Case

This story was written by Paige Case. The Madison, Mississippi native currently attends Jackson Preparatory School as a rising senior. She has worked on the yearbook staff throughout high school. She interned at Mississippi Magazine during June and gained hands-on experience. “This summer, I have learned a lot about Ole Miss’ School of Journalism and New Media by taking an integrated marketing communications 205 class throughout July,” she said. “I love learning about how photography, writing, and social media all interact with each other. Before taking this class, I didn’t know the difference between writing news stories and writing a paper. The School of Journalism and New Media has expanded my way of thinking to be more creative with my writing and has shown me all of the opportunities IMC can lead to. I have two older sisters who went to Ole Miss and I plan to attend Ole Miss when I graduate high school in 2022 and likely major in IMC.“

Journalism Legacy

Posted on: February 26th, 2021 by hbvines

Learn about our journalism graduates who are in the
real world, right now.

Students learn to become critical thinkers, truth-seekers and effective communicators as they gain real-world experience in reporting. Along the way, they develop storytelling skills that can be used in a wide variety of journalism and media careers.

It starts here with the School of Journalism and New Media at Ole Miss.

More About Journalism

Kellie Norton

"With my Journalism degree from
Ole Miss...

I became a Communications Specialist at TikTok.

When people hear that I work at TikTok, it’s usually met with lots of excitement. But, also intrigue from people who still have yet to download the app and get involved on the platform.”

Before joining TikTok, Norton started her career working for various PR agencies in New York. 

“When you work at a PR agency, you have this unique opportunity to gain skill sets from across different industry verticals. One minute, you’re planning the launch of a fashion client’s fall collection; the next, you’re producing an event on the top of the Freedom Tower. I will always recommend new graduates to look into starting off at an agency setting. The amount of doors that open from that type of experience is incredible.

It was because of the Act2 Experience that I was able to network with one of the PR panelists and land my first PR internship in New York post-graduation.

The way professors would take the extra step outside of lectures and syllabi to be a valuable resource to students by hosting networking events or being a mentor outside of the classroom – it’s that type of dedication to their students that helped push me into a successful career in PR after Ole Miss, and it’s something I will forever be grateful for.”

About Our Journalism Program
About Our Social Media Specialization

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"With my Journalism degree from
Ole Miss...

I am now the area manager at Amazon."

Jessica Duffield graduated in 2020 with a degree in print journalism and a minor in general business. She is now the area manager at Amazon.

Some of her responsibilities include coaching, managing and developing a team of 50 to 200 Amazon associates. She communicates policies to the team and acts as the primary information source for the team. She analyzes and dives deep into data to provide thought-provoking, workable business solutions. She motivates others with strong communication skills.

About Our Journalism Program
Jessica Duffield

jessica duffield

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Sarah Bryon

"With my Journalism degree from
Ole Miss...

I became the Marketing Coordinator for Hearst Magazines."

Sarah Byron graduated in 2018 with a degree in print journalism with an emphasis in public relations and a minor in Spanish. She previously worked as the marketing research coordinator at O, The Oprah Magazine. Now she works as the marketing coordinator for Hearst Magazines.

“This means I get to work with all of the brands at Hearst,” she said.

A few of those titles include Cosmopolitan, Women’s Health; O, The Oprah Magazine; Elle and Esquire.

“As a marketing coordinator, I work closely with the Hearst corporate sales team to come up with innovative and creative marketing campaigns in order to achieve our advertisers’ goals,” she said. “Part of my job includes working as a liaison between a multitude of groups, like the sales team, the research department, and branded content editors. It’s a lot of hard work, but quite honestly, I love how there’s never really a dull moment.

Without my background in print journalism and an emphasis in public relations, I wouldn’t be nearly as prepared for this role. The skills I was able to learn and hone are the very skills that I use every day. 

I’m thankful for the Ole Miss School of Journalism and the opportunities that have allowed me to fulfill my dream of working with top magazine brands.”

About Our Journalism Program
About Our Magazine Specialization

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IMC Legacy

Posted on: February 24th, 2021 by hbvines

Learn about our IMC graduates who are in the
real world, right now.

IMC stands for Integrated Marketing Communications. Our program teaches students how to strategically use messaging - written, visual, verbal or other means - to persuade and sell. Think of it as the creative side of marketing, without all the math that comes with a business degree.

It starts here with the School of Journalism and New Media at Ole Miss.

More About IMC
Victoria Berry

Victoria Berry

"With my Integrated Marketing Communications Degree from Ole Miss...

I manage consumer marketing at the global PR agency, Golin.

After graduating high school, I was determined to attend college and study mass communication and political science to become a political news correspondent. During my freshman year, I was able to take the core journalism classes and also interned at a full-service creative agency in Birmingham. It was that experience that allowed me to get a better understanding of what it is I really wanted to do.”

Berry said she was creative, but didn’t like the pressure that comes with being ‘a creative.’ So she decided to focus on opportunities in account/client management. This offered the best of both worlds – a chance to use her writing, communication, project management and problem-solving skills and still be involved and an essential part of the creative process.

“My role is hybrid, meaning that I work across the consumer and corporate PR capability, depending on the client. For consumer clients, I may focus on things like new product launches,  brand activations, or influencer marketing.”

Getting recognition in this industry is not always merit-based. I have learned that it is important to stay curious, open to learn and always ask for constructive feedback.”

About Our IMC Program
Explore the PR Specialization

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"With my Integrated Marketing Communications Degree from Ole Miss...

I became the Director of Content for the NFL's Cincinnati Bengals.

At Ole Miss, I was responsible for producing and directing the award-winning series, The Season: Ole Miss Hoops, as well as coordinating and producing men’s basketball home events. After completing my degree, I took a job with the Kansas City Chiefs, where I worked as a director on gameday and as a producer for several TV shows, including Chiefs Rewind. For the Bengals I oversee all of the content for digital, social and broadcast.

About Our IMC Program
Sports Promotion Specialization

Seth Tanner

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Eden Sandlin IMC graduate

Eden Sandlin

"With my Integrated Marketing Communications Degree from Ole Miss...

I became an executive assistant at The New York Times.

I graduated a semester early in December of 2016 after receiving my bachelor’s in integrated marketing and communications with a minor in business. I studied journalism, integrated marketing + communications, and focused heavily on magazine media under the direction of Samir Husni. 

As an executive assistant at The New York Times, I support the senior vice president of advertising, who leads all sales, planning, and operations + manages a team of 215 employees around the world responsible for all NYT ad products (magazines, newspapers, digital display, audio, social, events, and conferences).

I am so proud of my degree and thoroughly enjoy my job. Prior to NYT, I’ve also held titles at Meredith and Hearst. You can find more about me at edensandlin.com. Feel free to connect!” 

About Our IMC Program
Explore the Magazine Specialization

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"With my Integrated Marketing Communications Degree from Ole Miss...

I became a digital sales planner at Warner Media

I graduated with a bachelor’s degree in integrated marketing communications with a minor in business and journalism in 2017. The summer before my senior year, I interned in New York City at Comedy Central (Viacom) as a communications intern. After that summer, I knew I wanted to head back to NYC.

After months of applying to different jobs after I graduated, I finally landed a job in October at Warner Media as a digital account coordinator in the Turner Sports division. This job focused on executing and managing ad campaigns that were sold through by our sales team to run on our sites like Bleacher Report, NBA and NCAA. I was in this position for almost two years, and realized I wanted to transition to the sales side of the business.

In September of 2019, I was promoted to be a digital sales planner at Warner Media in the CNN and Great Big Story. My current job is very fast paced, especially with it being a election year.

The team I’m on helps our account executives go out in the marketplace pitching different opportunities for advertisers to run digitally on CNN and Great Big Story.

liz corbus

ABOUT OUR IMC PROGRAM

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Alumni Stories: UM School of Journalism and New Media grad works in PR and Influence with Ogilvy Chicago

Posted on: November 2nd, 2020 by ldrucker

Biloxi native Victoria Berry, a University of Mississippi School of Journalism and New Media graduate, is proof that big things can happen if you remain open to possibilities in the world of public relations and strategic communication.

Berry, 27, now works as an account executive in PR and Influence at Ogilvy Chicago. Her responsibilities include daily account management, media relations, and influencer strategy.

Ogilvy has 132 offices in 83 countries and is described as a “doorway to a creative network, re-founded to make brands matter in a complex, noisy, hyper-connected world,” according to the company website.

 

Victoria Berry

Victoria Berry

 

 

Message from the School of Journalism & New Media

Posted on: August 5th, 2020 by drwenger

This statement is in response to recent news reports.

The School of Journalism & New Media is focused on achieving a goal of full inclusiveness. Recent reports have publicized a series of emails and incidents that we recognize caused hurt to students, staff and faculty. Though there is nothing we can do to change the past, our school has been and will continue to be committed to diversity and inclusion – making our programs and the university better for all, but especially for our students.