Anticipated Start Date – February 1, 2013
Job Summary – Berry College seeks an annual giving communication and marketing officer to help expand financial support for the college and grow a dependable pipeline of annual donors. This high-profile position reports to the director of annual giving with a dotted line of responsibility to the director of campaign promotions/advancement communications to ensure consistency of message. ESSENTIAL FUNCTIONS: • Develops and implements yearly plans for annual giving communications and call center operations that generate measurable results. • Conceptualizes, writes, produces and arranges distribution of a wide variety of annual giving solicitation and stewardship communications via direct mail, email, web, call center, etc. • Manages the annual giving call center operation, including hiring, training and supervising a staff of 30+ student callers/student supervisors responsible for securing annual gifts from alumni, parents and friends via telephone, updating contact information and answering questions about the college and its initiatives. • Evaluates the effectiveness of solicitations and call-center operations, adjusting as necessary for greater success.
Preferred Qualifications – • Demonstrated ability to plan, execute and evaluate the effectiveness of communication strategies; experience in fundraising and/or marketing communication preferred. • Strong writer and editor with a working knowledge of AP Style; excellent interpersonal communication skills. • Effective planning and management skills; ability to direct day-to-day operations while achieving long-term goals; ability to supervise and develop the skills of student workers. • Self-starter with strong initiative, creativity and attention to detail. • Ability to manage multiple projects simultaneously, working both independently and as a team member. • Willingness to work some evenings.
Education, Experience, Licensure, Certification required – • Bachelor’s degree required with a major in communication, marketing, journalism, public relations or other related field preferred.