Dr. Samir Husni, director of the Magazine Innovation Center, was the keynote speaker at the Third Annual Magazine Forum Day hosted by both consumer and business magazine associations in Spain ARI and Coneqtia in Madrid, Spain. The event took place on Tuesday Oct. 28. Professor Husni’s topic was “Audience First: The Marriage of Print and Digital.” The event took place at the newly renovated Casa Del Lector.
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Dr. Robert Magee, assistant professor in the Meek School, led a series of workshops on persuasion for media professionals in Sucre, Bolivia, October 17 and 18.
The Stromme Foundation, of Kristiansand, Norway, and NLA University College, of Bergen , Oslo and Kristiansand, Norway, sponsored the workshop at the University of San Francisco Xavier, one of the oldest universities in the Americas.
“I am so happy to hear from my people in Sucre that the workshop with Robert went so well,” said Geri Magnus Nyborg, a professor at NLA. “They want him back next year.”
Magee offered four sessions: Culture and communication: Implications for journalism and persuasion; Effects of format on verbal and nonverbal information; Cognitive processes in persuasion; and Narratives and persuasion: Changing attitudes through stories.
Saint Francis Xavier is The Royal and Pontificial Major University of Saint Francis Xavier of Chuquisaca. It was founded in 1624.
In the western hemisphere, only the National University of San Marcos in Lima, Peru, chartered in 1551, is older. In comparison, Harvard, the oldest institution of higher learning in the U.S., was established in 1636.
Founded with the wealthy gentry of South America in mind, the University of San Francisco Xavier’s role and reach gradually expanded during the next 150 years.
By the turn of the 19th century USFX became a focal point for revolutionary thought in the region and later had a direct role not only in Bolivia’s independence, but in that of most of the former Spanish colonies as well.
In 1825 when Bolivia gained independence, it became the nation’s main university and remained an important institution on the continent, particularly for its law faculty which attracted students from throughout the region.
NLA University College is in Bergen, Norway. It is a private Christian University College, accredited by the Norwegian Agency for Quality Assurance in Education. It offers bachelor degrees, master degrees, pre-school teacher education, teacher education and continuing education. It has about 1600 students and 150 faculty and staff.
Topics of the workshops include the way narratives can be used as a means to inform and persuade, and the significance of the effects of culture on communication. The workshops are geared toward professionals and academics with interest in journalism, advertising, and public relations.
The annual Distripress Congress is the international meeting point for everyone involved in distribution and marketing of newspapers and periodicals. This year the Congress took place in Cannes, France. Dr. Samir Husni, professor and director of the Magazine Innovation Center at the Meek School, moderated the executive Forum Day Sept. 29 and spoke at the Congress.
The fifth annual ACT Experience conference, hosted by the Magazine Innovation Center and Dr. Samir Husni allowed students and faculty to interact with media industry leaders from around the world.
It also gave students in the Journalism Innovation course a chance to test out some new skills. The students in Prof. Deb Wenger’s section of the course hosted a twitter chat with ACT 5 speaker Bo Sacks.
They prepped for the chat by participating in one themselves in the week leading up to the event. They researched their expert, promoted the chat through the school’s Twitter feed, as well as to their own followers and kept the conversation going about the future of print in a digital world.
“The final step in the exercise was to summarize the chat through the use of Storify, which allowed students to continue adding to the conversation by pulling in links to Bo’s previous writings and speeches and by adding context to the 140 character exchanges,” said Wenger.
Students also registered for Klout accounts to determine how hosting the chat might affect their impact on social media. Most were happy to report an increase in their scores, though a few lost a handful of followers during the event, at least one gained a couple as well.
“This type of exploration followed by application is critical to helping students understand the point of learning about technology in their journalism and communications courses,” Wenger said.
A 20-page Daily Mississippian on Oct. 3, published on deadline the night before. NewsWatch 99 full of content produced on Friday and live feeds during the show.
The football Rebels weren’t the only star team on campus last week. Meek School students taking classes and working at the Student Media Center created professional-level content for the lead-up to the Big Game.
NewsWatch produced six complete news stories during the day on Friday, including the run into the Grove at 9 a.m., a report from businesses on the Square and the ESPN news conference. Correspondent Brittany Clark did a field anchor segment from the Grove that included a live interview with Hannah Chalker, a 2011 Meek School graduate who is now a sideline reporter for ESPN3. In the interview, Chalker credited NewsWatch for giving her a start in the business.
NewsWatch adviser Nancy Dupont said she learned something about the NewsWatch crew last week: Don’t caution them to play it safe.
“Station manager Sudu Upadhyay and his staff want to shoot for the moon,” Dupont said. “They were right on target, and I couldn’t be prouder.”
Daily Mississippian students had planned to publish a 16-page DM including a sports preview for Friday. But when student Sales Manager Matt Zelenik and his staff saw advertising requests surge early in the week, Editor-in-Chief Lacey Russell and her staff made the decision to aim bigger: 20 pages.
With more than 100,000 people expected in Oxford for the weekend, this was a great opportunity to showcase their work. The staff scrambled to call in a few extra hands Thursday night to make sure the DM would be as perfect as possible. The result: a strong newspaper that Meek School Dean Will Norton said was one of the best ever “because it focuses on the reason for this weekend and because of the quality of the articles.”
“Great job,” Dean Norton said. “It makes me proud that the Student Media Center is in the Meek School.”
On Saturday, a team of journalists worked throughout the day covering ESPN’s GameDay – in the Grove for the first time ever – as well as tent setup and tailgating, the game, and the celebration and craziness afterward. At one point, yearbook Editor-in-Chief Phillip Waller could be spotted on the roof of the Student Union, taking crowd overview photos. DM and NewsWatch students were in the press box and on the field. Celebrity photos – Katy Perry, Liam Hemsworth, Woody Harrelson – were posted to social media. DM Multimedia Editor Thomas Graning’s photograph of students on the goal posts was quickly retweeted hundreds of times.
Following the parties and a bit of sleep, Daily Mississippian and NewsWatch students and their advisers were back at work on Sunday, working on Monday evening’s NewsWatch broadcast, and a much-awaited DM front page.
Student Media Director and DM faculty adviser Patricia Thompson called the DM publishing company to request higher-quality newsprint for Monday’s souvenir edition, and the plant manager was happy to comply. The result: A stunning poster-quality front page and two full color pages of photographs inside, all produced on deadline Sunday night. Allison Moore designed the front page.
Alumni had flooded the staff with advance requests for copies, and even more requests poured in on Monday morning.
Thompson said that there is nothing better than watching students rise to the occasion when a big story hits campus.
“Somehow, they create this amazing content while they are full-time students,” Thompson said. “Imagine what they will accomplish when they are full-time professionals. Our only regret about these past few days is that we didn’t have more camera equipment available for students to use.”