The Meek School of Journalism and New Media

The University of Mississippi

New Course: Meek School students can learn about 3D media in May Intersession course IMC 349: Modeling and Augmented Reality

Posted on: April 3rd, 2017 by ldrucker

If you’re a journalism, marketing or graphic arts student interested in learning more about creating three-dimensional media, the Meek School of Journalism and New Media is offering the May Intersession course IMC 349: Modeling and Augmented Reality.

Students will learn unique skills that employers want. They will understand the function of 3D tools, and they’ll learn how to apply those tools to the creation of 3D models.

“There is no code,” said professor Darren Sanefski, who will be teaching the course. “Using (Maxon) Cinema 4D, you take multiple geometric shapes and mold them into recognizable objects. We add animation and integrate them into an augmented reality.

“If you’ve ever watched ESPN GameDay, you can see 3D team logos on the stage with the guys behind the desk. Those logos are created with Cinema 4D. This software is industry standard in journalism, marketing and film.”

There’s a difference in virtual reality and augmented reality.

Virtual reality uses a simulated environment. An example of this would the game Second Life that enables users to enter a computer-generated world or experience the real world, such as hang-gliding over the Grand Canyon.

Augmented reality is different. It overlays digital information on top of an existing environment. An example would be the Pokeman Go game that seemingly enables users to interact with three-dimensional Pokemon Go characters in the real world through an app.

It’s also used in logo creation.

Maxon Cinema 4D software is described as “the perfect package for all 3D artists who want to achieve breathtaking results fast and hassle-free.”

They’ll also learn how to apply textures, lighting and effects to a 3D object. They’ll select the appropriate renderer, and render a 3D model. Students will create animation of a digitally modeled item, and they will insert the animation of a 3D Model into an augmented reality.

Students taking this class will receive a free 18 month Maxon Cinema 4D license.

The course can count toward a 300 level studio credit.

To view a video of student work, visit https://vimeo.com/108118371

Here’s a link to the software site: https://www.maxon.net/en/ 

To see the Taj Mahal above in motion, follow these instructions:

To see the Taj Mahal in motion
Download Aurasma App
Search #imc349
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Follow DSANEFSKI
 Scan Taj Mahal image with Aurasma App
– Story by LaReeca Rucker, adjunct journalism instructor
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