MPA judges reward DM’s advertising and special sections

Student MPA Handbook Cover

Advertising and editorial students and staff at The Daily Mississippian won three first place awards and a second in the Mississippi Press Association’s advertising division annual competition. The Daily Mississippian competes against professional newspapers throughout Mississippi in this contest, not other college newspapers.

Winning entries were:

• Grocery or Restaurant Advertisement – Black & White
The Library ad printed Oct. 11, 2012, promoting the USC-Cal game and Mustache the Band took first place in the Daily Division A & B – (above 9,000) circulation category.

Second and third place awards went to the Northeast Mississippi Daily Journal.

• Small Space Ad – Black & White
The Ole Miss Golf Course ad printed Jan. 25, 2012, promoting “one college course you don’t want to miss” took first place in the Daily Division A & B – (above 9,000) circulation category.

Nate Weathersby was the ad designer and judges commented, “Ad looked very professional and printed well.”

Second place went to the Northeast Mississippi Daily Journal and third place to The Natchez Democrat.

• Advertising Special Section – Newsprint
The Back to School section, issued Aug. 20, 2012, took First Place in the Daily Division B – (9,000-15,000) circulation category.

Ad designers were James Hall and Debra Novak, creative services manager.

Sales staffers for the section were LeAnna Young, Michael Barnett, Ryan Herget and Meghan Jackson.

The cover photo was by Alex Edwards, and the section was edited and designed by Emily Roland, Kristen Stephens and Cain Madden.

Second and third place went to The Natchez Democrat for a Black History section and a Fall Pilgrimage section.

• Niche Product
The Rebel Handbook, Orientation Guide Summer 2012, took second place in all dailies category.

Ad designers were Kristen Saltzman, Nate Weathersby and Debra Novak.

The sales staff was George Bordelon, Ryan Herget and LeAnna Young.

The cover photo was by Alex Edwards and the cover and editorial pages were edited and designed by Emily Roland and Kristen Stephens.

First place went to The Natchez Democrat for Profile 2012 Generation Us and third place went to The Commercial Dispatch (Columbus) for a Dining Guide.

The MPA presented the awards at the organization’s Mid-Winter Conference in Jackson. The S. Gale Denley Student Media Center at Ole Miss is directed by Patricia Thompson. Several Meek School journalism faculty spend time advising students at the SMC each week. In addition to The Daily Mississippian, students from all academic disciplines work at the center to provide content for websites and apps, produce a 30-minute daily newscast, create the university yearbook and staff a 5,000-watt FM radio broadcast.